Shortlist of Winners

Cleaner Car Cover, Volkswagen, VML
Defender House, JLR, 7 Communications
Electric Feels Good, Volkswagen, VML Canada
Esso Masterbrand: The Place Between Places, Esso Canada, BBDO Canada
Esso Medals, Esso Canada, BBDO Canada
Feel the Art of Audi, Audi Canada, Bensimon Byrne
Mudern Art, GMC, Leo Burnett Toronto
Mudern Art, GMC, Leo Burnett Toronto
Mudern Art, GMC, Leo Burnett Toronto
Mudern Art, GMC, Leo Burnett Toronto
Rainfall Warnings, Fountain Tire, FCB Canada
Rainfall Warnings, Fountain Tire, FCB Canada
Rainfall Warnings, Fountain Tire, FCB Canada
Range Rover House, JLR, Contempo Media
Sans Émission, Volkswagen, VML Canada
Sans Émission, Volkswagen, VML Canada
WE MAKE WAH, Hyundai Canada, Innocean Canada
Your EV Deserves Better, Electrical Safety Authority, Proof Strategies Inc.

”Let’s start a relation-ship!” Purolator SMB Campaign, Purolator, T&P Group
Arena Showdown, Maple Leaf Sports & Entertainment, Maple Leaf Sports & Entertainment
Business Differently Canada Launch, QuickBooks, FCB Montréal
Leading in the era of AI, Microsoft, Intercept
Made From Fiona, Timberland® Canada / United Way Halifax, King Ursa
Roots Remastered, Bayer Crop Science, McCann Canada
Roots Remastered, Bayer Crop Science, McCann Canada
Skypainter, Travel Alberta, C&B Advertising
Smartmail Marketing Customer Cross Sell Acquisition, Canada Post, T&Pm and Junction59
Smartmail Marketing Sustainability Engagement Kit, Canada Post, T&Pm and Junction59
The video that talks back, HP, Intercept
The video that talks back, HP, Intercept
This time it’s personal, HP, Intercept
This time it’s personal, HP, Intercept
Unstandardized Desk, D2L, Zulu Alpha Kilo

Americans Don’t Know Sh*t, Entain, Juliet
Asshole Activists, TUSHY, Citizen Relations
Bring Home the Win - Masterbrand Launch, Ontario Lottery & Gaming Corporation, BBDO Canada
Campbell’s pAIntings, Campbell Company of Canada, Zulu Alpha Kilo
Cashmere UltraLuxe Bathroom Guide, Kruger Products, Lifelong Crush
Cashmere UltraLuxe Bathroom Guide, Kruger Products, Lifelong Crush
Eclipse, The Coca-Cola Company, VML Canada
GE Appliances Canada: Changing The Future Of Soccer For Good, GE Appliances, Craft PR
Hair Hair Everywhere, Procter & Gamble, Leo Burnett Toronto
Hair Hair Everywhere, Procter & Gamble, Leo Burnett Toronto
Love Is Messy, Kruger Products Inc., Broken Heart Love Affair
Ontario Racing Unfiltered, Ontario Lottery and Gaming Corporation, VML Canada
Ontario Racing Unfiltered, Ontario Lottery and Gaming Corporation, VML Canada
Sport Your Period, Knix, Rethink
The Brilliance of the Human Hand, STAEDTLER-Mars Ltd, DonerNorth
To Pulp or Not to Pulp?, Lassonde, LG2
UberEats Horror Codes, UberEats, Rethink
Wall of Wonder, Destination BC, Zulu Alpha Kilo

190 Goals For Goals, CIBC, Courage
Auto theft hurts everyone. When thieves steal, we all pay., Insurance Bureau of Canada, Paradigm
Bankable Characters, BMO, FCB Canada
Bankable Characters, BMO, FCB Canada
Bankable Characters, BMO, FCB Canada
Be Right Back, BMO, FCB Canada
Be Right Back, BMO, FCB Canada
Be Right Back, BMO, FCB Canada
Bills Paid on Time, BMO, FCB Canada
Bills Paid on Time, BMO, FCB Canada
Bills Paid on Time, BMO, FCB Canada
BMO Goes West, BMO, FCB Canada
Business Carols, BMO, FCB Canada
Debt Perspectives, Farber Debt Solution, The Local Collective
EQ Bank - ”Second Chance”, Equitable Bank, The Hive Inc.
Make It Merch, Scotiabank, Rethink
Pride Tape For All, Scotiabank, Rethink
T.O. The Devoted, Mastercard Canada, McCann Canada

4/20 Pre-rolls, Pizza Pizza, Zulu Alpha Kilo
4/20 Pre-rolls, Pizza Pizza, Zulu Alpha Kilo
Budweiser ”It’s Not the Same Without Your Buds”, Labatt Breweries of Canada, Anomaly
Budweiser ”It’s Not the Same Without Your Buds”, Labatt Breweries of Canada, Anomaly
Coors Light’s Out, Molson Coors Beverage Company, Rethink
Coors Light’s Out, Molson Coors Beverage Company, Rethink
Doritos® All Dressed NPCs, PepsiCo Canada, BBDO Canada
Feed Your Wild Side, Jack Link’s, Milestone Integrated Marketing
Fixed Rate Pizza 2024, Pizza Pizza, Zulu Alpha Kilo
Have AI Break, KitKat, Courage
Heinz Ketchup & Seemingly Ranch, Kraft Heinz, Rethink
Heinz Ketchup & Seemingly Ranch, Kraft Heinz, Rethink
Heinz Ketchup & Seemingly Ranch, Kraft Heinz, Rethink
Philly Bagel Wholes, Philadelphia Cream Cheese, Rethink
Route 0.0, Heineken, Publicis Toronto
See My Name, Molson Coors Beverage Company, Rethink
Smack For Heinz, Kraft Heinz, Rethink
Thomas’ Bread: Toast to That, Bimbo Canada, King Ursa

Addy’s Crystal Ball, SickKids Foundation, Citizen Relations
Addy’s Crystal Ball, SickKids Foundation, Citizen Relations
Addy’s Crystal Ball, SickKids Foundation, Citizen Relations
Advil Head Settings, Haleon, Edelman Canada
Advil Head Settings, Haleon, Edelman Canada
Heal The Future, SickKids Foundation, Cossette
No Nonsense Relief, Haleon Canada, Saatchi & Saatchi Canada
The Side Hustle, Héma - Québec, Sid Lee
This is Natural, Pollin Fertility, Diamond
Tylenol: Score Against Pain, Kenvue, UM/OneVue
Tylenol: Score Against Pain, Kenvue, UM/OneVue
Tylenol: Score Against Pain, Kenvue, UM/OneVue
What No One Tells You When You’re Expecting, North York General Foundation, Courage
What No One Tells You When You’re Expecting, North York General Foundation, Courage
What No One Tells You When You’re Expecting, North York General Foundation, Courage
What No One Tells You When You’re Expecting, North York General Foundation, Courage

Dream Barbie Experience, Diamond, Diamond
Dream Barbie Experience, Fairmont Hotels & Resorts, Diamond
Finger Lickin’ Open Endorsement, KFC, Courage
Finger Lickin’ Open Endorsement, KFC, Courage
Finger Lickin’ Open Endorsement, KFC, Courage
Following Wildfire, tentree, Dentsu Creative
KFC x Street Fighter, KFC, Courage
KFC x Street Fighter, KFC, Courage
One Delivery in Three Acts, DoorDash, Hard Work Club
Our Song, Newfoundland and Labrador Tourism, Target
Penguin Books Living Stories, Penguin Random House, Rethink
Pepperoni Hug Spot, Pizza Hut Canada, Leo Burnett Toronto
Small Fortune Cookies, OLG, FCB Canada
The Sneaky Endorsement, IGA (Sobeys), Sid Lee
Trollboards, Skyscanner, Courage
Trollboards, Skyscanner, Courage
Trollboards, Skyscanner, Courage
YESWAY, Subway, Dentsu Creative

Addy’s Crystal Ball, SickKids Foundation, Citizen Relations
Advertising Blackout, The Royan Canadian Legion, VML Canada
All In On Excitement, Play Alberta, McCann Canada
Caring Gift Cards, Kids Help Phone, McCann Canada
Following Wildfire, tentree, Dentsu Creative
Heal The Future, SickKids Foundation, Cossette
Poppy Stories, The Royal Canadian Legion, Salt XC
Pride Unravelled, Egale Canada, VML CANADA
Pride Unravelled, Egale Canada, VML CANADA
Rebrand for ROM, Canada’s Largest Museum, Royal Ontario Museum, Leo Burnett Toronto
See You There, Black & Abroad, McCann Canada
She Runs, Interval House x Sport Chek, DonerNorth / Veritas
Short Life Stories, White Ribbon, Bensimon Byrne
Short Life Stories, White Ribbon, Bensimon Byrne
The Planet’s Scariest Bouquet, Environmental Leadership Canada, Zulu Alpha Kilo
The Toxicity Rating, Melanin Gamers, Leo Burnett Toronto
This City Is In Our Blood, Canadian Blood Services (CBS), Grey Canada
You Gotta See What We See, Destination Toronto, Bensimon Byrne

Bills Paid on Time, BMO, FCB Canada
BMO Perfect Match, Bank of Montreal, JAM CRM
Enterprise Demand Creation, Docebo, Docebo
Eyes on the road, TELUS, Intercept
Intel: The Magic of Metaphors, Intel, Intercept
Nissan ARIYA X AsapSCIENCE, Nissan Canada, Juniper Park \ TBWA
Pride Unravelled, Egale Canada, VML CANADA
Pride Unravelled, Egale Canada, VML CANADA
Scene+ It Win It, Scene+, FCB Canada
Sephora #HeavyHinters, Sephora Canada, We Are Social
Small is Mighty - Back to School, BC Children’s Hospital Foundation
Stella Canada Dine Thru, Labatt Breweries of Canada, Anomaly