The Canadian Marketing Effectiveness Summit 2024 digs deep into the latest economic trends and how they impact Canadian marketing effectiveness. Join us for provocative discussions on the economic outlook for advertisers, how leading businesses get to great work that works, and an analysis of the Canadian advertising industry. We’ll also announce the awards for the Grand Effie winner, the Effie Canada Marketer of the Year and the Effie Canada Agency of the Year.
Executive Director of Effie Awards Canada and President & CEO of the Institute of Canadian Agencies (ICA), Scott Knox, welcomes you to the Canadian Marketing Effectiveness Summit.
Ali Leung, former Head of Commercial Revenue at Shopify and 2022/2023 Co-Chair of Effie Awards Canada, and Rita Trichur, Report on Business journalist at The Globe and Mail, explore the economic and commercial realities facing advertisers. They’ll dive deep into the effects of 2024’s events and what’s on the horizon in 2025, both in Canada and globally.
Adam Reeves, CCO, TBWA Group Canada chats fireside with Laurence Green, Director of Effectiveness at the Institute of Practitioners in Advertising (IPA) in the UK. They’ll be exploring insights gleaned from the Effie Awards Canada 2024 winning case studies and current Canadian marketing trends.
Selling in great work that works can sometimes feel like an impossible journey for any marketing executive. In this fireside chat, Leah Power, EVP at the ICA and AJ Jones, Chief Strategy Officer at McCann Canada, sit down with Scotiabank's Global CMO, Laura Curtis Ferrera to chat about how she sold in the 2023 Gold Award winning and Grand Effie Contender campaign "Scotiabank First Day," and with McDonald's Canada VP, CMO, Alyssa Buetikofer to learn why creative effectiveness matters to one of Canada's leading QSRs.
Effie Awards Canada 2024 partners, Jan Kestle, President at Environics Analytics, and Jess MacDermot, Global Portfolio Director at Haymarket Media Group, announce this year's winners of the Grand Effie, Effie Canada Marketer of the Year, and Effie Canada Agency of the Year awards.
Questions about the event? Email us at effie@theica.ca.