The challenge
An Post Money—the financial services wing of the Republic of Ireland’s postal services market leader—realized that its future business success in a cashless economy required a digital transformation to reinforce a one-to-one relationship with each current and prospective financial services customer and leverage the extensive Mails and Parcels customer base.
Since existing standalone An Post Money applications were often branded versions of off-the-shelf products that lacked integration, it was difficult to leverage the equity of the An Post brand, and the disconnected offerings made it challenging to deliver a seamless customer experience. A modern technology platform was required to deliver on the business’s large-scale and revolutionary vision. An Post and Cognizant partnered to transform An Post Money with market-leading, differentiated customer experiences to enable it to leapfrog incumbent banks and effectively compete with fintech challengers in the rapidly evolving Irish financial services market.