Guinness Wants to Be Soccer Fans’ Favorite Beer With Premier League Partnership
Diageo tells local stories with universal truths about fandom.
Dove Drops Age-Defying ‘Beauty Never Gets Old’ Campaign
The new work for Dove, from longtime creative partner Edelman, purposely plays with numbers at a time when anti-aging skincare products are all the rage for adults and, controversially, for [...]
Driving Brand Relevance With Melody Lee, CMO of Mercedes-Benz USA
Insights into the realms of automotive, beauty and design.
Apple’s Relay of Paralympic Contenders Calls for Accessibility in Sports
Apple calls for greater accessibility and equity in sports ahead of the Paris 2024 Paralympic Games.
Kim Kardashian Wins Battle Against Jimmy Fallon for New Beats Collaboration
Kim Kardashian and Jimmy Fallon battled it out to be the new face of Beats, but it was never a real contest.
Starbucks’ New Boss Brian Niccol Is the Latest CMO-to-CEO Success Story
Here are all the other brands that have put marketers in the hot seat recently.
Malibu and Olympic Champion Tom Daley Warn Swimmers: ‘Don’t Drink and Dive’
After announcing his retirement from diving, Olympic medalist Tom Daley stars in Malibu's PSA about the dangers of mixing alcohol and water.
Dan Mohnshine of Hershey’s on How Snacking Is Changing
Health-focused products, international flavors, and balancing value with profit.
How Chuck E. Cheese Is Remaking Itself for Gen Alpha
CMO Mark Kupferman says the brand wants to speak more directly to kids.
Will Levis Helps Hellmann’s Launch First Mayo-Inspired Fragrance
Hellmann's and Tennessee Titans quarterback Will Levis, who went viral for putting mayonnaise in coffee, unveiled the first mayo-inspired fragrance.
Exclusive: NFL Voting Campaign Expands the Playbook for Hispanic Fans
A new NFL voting registration campaign from MEL addresses Hispanic and Latinx audiences through mainstream marketing
The Greatest Hits of Raja Rajamannar, CMO of Mastercard
On the value of collaboration, continued education and demonstrating ROI.
WeightWatchers Taps Meta Marketer and Ogilvy to Keep Pace Amid GLP-1 Boom
Refreshed brand campaign "Fits You" features real members.
Megan Boni Remixes ‘Looking for a Man in Finance’ for SkinCeuticals Campaign
Megan Boni puts another spin on her club hit by encouraging people to invest in their skin as part of a SkinCeuticals campaign.
Eat the Cheese, Save the World? Cheeky Plant-Based Food Ad Says It Can’t Hurt
Silicon Valley-based startup Plonts injects some humor into the weight climate change issue in its first campaign.
Taco Bell CMO Reveals Why Gen Z Is Flocking to the Brand’s Retirement Community
Taylor Montgomery on reaching younger audiences with a retirement community and changing its late-night reputation.