A new partnership between Yahoo DSP and Vibenomics, announced today, allows advertisers to bid on inventory that reaches shoppers’ ears as they walk through a retail store, checking things off […]
Companies like Gopuff, CVS, and Ulta Beauty want to compete for advertisers' ad budgets.
On China as a bellwether, data-driven marketing and the power of community.
The 2024 holiday season has retailers thinking about shopping from a value perspective.
The department chain is partnering with Rokt to sell targeted ads.
Uber Advertising's annual revenue run rate—a metric that estimates how much it'll make this year based on results so far—surpassed $1 billion, the company announced today during its quarterly earnings [...]
Procter & Gamble and Walgreens Boots Alliance are spending more on marketing
Before the new Boy Brow Arch launches next week, it's available exclusively in New York, LA and Chicago via shoppable posters now through Monday.
Competition for the $140 Billion opportunity is surging.
The chain is fighting for part of the $140 billion retail media industry.
ADWEEK sat down with Parbinder Dhariwal, vp and gm at CVS Media Exchange.
The new offering was shared with agencies today in a virtual presentation detailing how those in-store ads will show up on the retailer's TV wall and self checkout digital screens.
How brands can market to skincare's growing demographic.
Symbiosys sells a white-labeled, self-service platform that plugs into a retailer's first-party data and product inventory.
Nearly a third of the big box retailer's members use the quick checkout feature.
CEO Bryan Leach on going public and pivoting from B2C to B2B.