ExchangeWire’s hotly-anticipated Industry Review will be published in January 2025, as we look at the top trends for a pivotal year for publishers of all sizes How has the publishing world adapted to fragmented platforms, changing audience demands? As AI cuts [...]

Purpose seems to have replaced sustainability as a key term for the industry. Want to have your say on how it will impact the ad tech ecosystem in 2025? Did we reach peak ‘green’ in 2023? Sustainability was spoken about at [...]

In today's ExchangeWire Digest: Bountiful Cow launches tool for “brand unsafe” inventory; Sky losses double to £224m; and IPG unifies data efforts. Independent media agency Bountiful Cow has announced the launch of a programmatic tool designed to buy quality inventory previously [...]

ExchangeWire’s Industry Review is back, as we look at the top trends for an pivotal year. Today, we’re taking a look at AI - can its rise and rise continue? A year on from AI’s mainstream, headline grabbing emergence, the media [...]

In today's Digest: Reddit introduces AI ad features; Channel 4 revamps platform; Zeta Global to buy LiveIntent Reddit, a popular social media platform known for its engaged user base, has introduced new advertising features that are set to revolutionise the digital [...]

Emma Kate Williams, talented visual artist and prolific ad tech marketer, died on 3 September at St. Joseph’s Hospice, Hackney. She was 43. Erich Wasserman pens a tribute. Emma Kate Williams, talented visual artist and prolific ad tech marketer, suffered from [...]

Adnami, a leading provider of attention-first ad tech solutions, is proud to announce the launch of Sonar; its cutting-edge attention measurement technology using a unique one-tag technology to make attention a viable trading currency.  Able to measure both Adnami high impact [...]

We reveal the nominees for The Wires Ad Tech Personality of the Year and Ad Tech Rising Star 2024 awards. We're delighted to reveal the shortlists for two of the most sought-after prizes in the industry: The Wires Ad Tech Personality [...]

This week on The Stack: X’s Launches and Losses; Latest Legal Matters in Ad Tech; Today’s MadTech Daily episode  X has dominated headlines again, first for having been blocked in Brazil by the country’s Supreme Court, following Musk’s refusal to comply [...]

News in Brief: X Blocked in Brazil; Dynamic Pricing to be Investigated after Oasis Fiasco Our top story today takes us to Brazil, where millions of users have found themselves shut out from one of the world’s most popular social networks, X. [...]