Jeff has contributed at Forbes since 2014.
His sixth book "As Loyal As A Dog" will be published in 2025.
His first books "Marketing to Millennials" (2013) and "Marketing to Gen Z" (2015) were informed by research he led with The Boston Consulting Group.
He can be reached at
Can Travel Loyalty Programs Avoid A Midlife Crisis?
Travel Loyalty Programs Are More Popular Than Ever.
How Gen Z Is Shaping Sustainability In The Manufacturing Industry
The manufacturing industry is joining the growing list of sectors embracing sustainable practices. This shift can largely be attributed to Gen Z.
How The NFL Is Attracting New Gen Z Fans
According to Mark Donovan, president of the Kansas City Chiefs, it's "an incredibly unique time in franchise history" — especially as most of the top telecast in 2023 were from the NFL.
Gen Z Demands Flexible Workplace Benefits
The office gym is price of admission at best. Workplace benefits are critical in winning the HR wars.
Employers Are Tackling Gen Z’s Student Loan Debt
Employee benefits have existed almost as long as companies have had employees.