Reprints FAQ

What are my licensing options?

You can leverage Forrester reports to power your demand generation. The following licensing options for Forrester reports (including Forrester Wave™ evaluations) are available to support your marketing objectives:

1. Reprint a specific report for a fixed license duration.
2. Subscribe to a flexible reprint license that enables you to reprint one live Forrester report at a time, with unlimited report swaps available for a 12-month or multiyear period.

Can I license any Forrester report that I want?

Some Forrester reports are off-limits for reprints, and there may also be update limitations. For example, we do not allow reports containing CX Index™ results or out-of-date reports to be licensed as reprints.

How much do reprints cost?

Contact your account manager to learn more about pricing options.

Once I have decided on a report, when will I receive my reprint link?

A reprint client can select a report and activate the reprint through the reprint hub. This will generate a URL instantly. If, however, you send the request through your account manager, the URL generation will typically take 24–48 hours.

Can I switch out a report?

You can only switch out a report if you have a flexible reprint license.

Can I post a PDF of the report?

No, we do not allow the use of downloadable PDFs. You must use the reprint link you received upon delivery.

Are the Excel files and interactive components of a report included with the reprint license?

Not at this time.

Can I edit or remove a section of the report?

In order to preserve the integrity of the report, we cannot remove parts of a report. Reports will remain in their original entirety.

What are my options to customize a reprint?

You can customize your reprint with a client intro. You can add an introduction before the report (subject to Forrester Citations approval) and add company/product information after the report directly by using the reprints hub.

What do I need to submit for my client intro?

In order to create your client intro, you must submit the following:

1. Content (text, images, formatting, video, etc.)
2. Your company’s brand and style guidelines, including color palette
3. A high-resolution logo

What is the turnaround time for a client intro?

You’ll receive your completed client intro within four to six business days once:

• All client intro materials are received.
• Citations provides approval.
• The report is live on Forrester.com.

We cannot deliver client intros the day a report goes live. Please note that you can activate a report reprint link before the client intro is completed and update the link once it is ready.

What is the preference link?

The preference link is an internally facing link that you can use to help provide customizations to the reprint’s user-experience design. This gives you the option to:

• Protect the reprint link behind a landing page (landing page must be submitted for approval to the Citations team).
• Activate jump links to the subheaders.
• Enable social sharing.

Can I translate a reprint report into other languages?

Translated documents may only be purchased through Forrester for an additional charge. Translations must be purchased through Forrester to be eligible for distribution.

Do I receive an image of the report cover page for use in promotional materials?

Not automatically. Please request a complimentary cover image through your account manager or CSM.

How do I add the reprint to my campaigns?

Once you activate a report on the reprints hub, you’ll generate a URL that can be integrated into your website or landing pages. Simply add it into the HTML code for that page.

How do I get contact information for the people that read the report?

Build a landing page with a registration form that captures a reader’s information before they are allowed to view the document. Forrester does not (and is not allowed, per our privacy policy) to collect the personal information of our clients’ prospects.

Do I have to put my reprint behind a registration page?

No. This is just an option for you to capture leads.

Can I host my reprint on partner and third-party sites?

You can place your reprint URL on third-party sites, but you need Citations approval.

Can I host the reprint on all domains that I own?

A standard reprint license allows you to host your reprint on one domain, but you can purchase a single-region campaign reprint license to host on domains in the same geographic region (for example, .uk and .it) or for a global campaign (all domains). Alternatively, Flexible Reprints allows you to host your reprint on as many domains as you’d like.

Can I put the reprint link directly into emails and social posts?

Yes, you can.

Can I market my reprint on partner and third-party sites?

Yes, but the Citations team still needs to review and approve the partner and third-party materials.

Can I print hard copies of the licensed reprint report?

You must purchase an extended distribution rights (EDR) license. We will then provide a high-resolution PDF of the report that you can print in order to distribute hard copies of the report.

When can I get my Wave Leader badge?

If you are named a Wave Leader, you can receive a Leader badge the same day the report goes live on Forrester.com. Wave reports are subject to change until the report is published on Forrester.com, so we cannot give them out before it is published. Wave badges are only available to Leaders in the Wave that purchase a reprint license.

Is there a badge for Strong Performers/Contenders/Challengers?

Strong Performers are eligible to receive a Badge, but Contenders and Challengers do not receive any Wave badge.

Can I receive a copy of the Wave graphic for ____?

We do not initially send out a copy of the Wave graphic with the reprint link. You must gain approval from Citations for how you will use the graphic. In order to receive a copy, please reach out to the Forrester Citations team at citations@forrester.com.