Business News from Facebook

The Age of Amplified Imagination. A new whitepaper from Meta that explores the transformative power of AI in marketing.

Learn how Universal Pictures and EssenceMediacom maximised audience reach and brand lift through Meta platforms

Meta's Global Agency Summit 2024 brought agency professionals from across the world together for events aimed at providing them with the necessary tools and insights to thrive in a rapidly evolving digital landscape.

To give advertisers more options to reach customers with the right message at the right time this holiday season, we’re introducing new ad tools and formats to turn interested shoppers into new customers.

We caught up with Magen Hanrahan, SVP, Consumer Understanding & Experience at Ferrara, to hear more about how their brands stay tapped in and lean on creative to find new audiences.

Meta is rolling out new ways for businesses to customize their campaigns by more precisely communicating what they value, while also making improvements to our ads system to deliver more of that value.

Last month, Meta’s Nicola Mendelsohn sat down with Jane Geraghty, Chief Client Officer at WPP, while in Cannes for the annual Festival of Creativity. They discussed how AI is helping to shape the agency of the future, WPP’s big bet on the technology, and the potential AI brings for creativity.

Marketers can unwrap AI-enabled performance by using Meta Advantage to create and meet demand, make ads faster with gen AI and build diverse creative with new formats.

Last month, Meta’s Nicola Mendelsohn sat down with Pato Spagnoletto, Warner Brother Discovery's Global CMO while in Cannes for the annual Festival of Creativity. They discussed how big brand moments like Season 2 of The House of the Dragon, drive subscribers for the Max brand, the role of AI and new creative formats in driving performance, and what’s on tap for Max during the holiday season.

This week at the Cannes Lions International Festival of Creativity, we're introducing three products to help businesses grow, better engage on Threads, and unlock creativity.

We are providing insights into phishing - what it is and how to protect your Facebook account against it.

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Held on June 5 and 6, 2024, in San Francisco, the summit featured several key Meta Business partners integrated across all aspects of the event — from the main stage to workshop spotlights and partner sponsors.

We’re introducing several new business messaging features to make WhatsApp and Messenger the best way for businesses to connect with their customers and do more with conversations.

In this edition of Performance Talks we spoke with Sarah McLoughlin at Power Digital to learn more about how Sarah helps businesses make the most of their marketing investments.

Significant reminder ads product updates that will make reminder ads more valuable to advertisers and improve compatibility with other optimizations and ad formats.

This catalog solution allows advertisers to seamlessly integrate video creative into their campaigns, enabling automatic delivery of tailored product recommendations based on user interests, intent and actions.

In this edition of Performance Talks we spoke with Max Langois, founder and CEO of HYPE10, to learn more about HYPE10’s approach to driving performance for clients.