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Amazon Attrubitons

Hey Retailers, Does Your Attribution Strategy Measure Up To Amazon's?

Brands Inhouseing

Brands' In-House Programmatic Stacks Are Missing A Key Piece

Holiday Prepare Guide

Preparing for Holiday 2019

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The most up to date information on what is going on in the marketplace today. Articles from experts pushing data transparency in the marketplace.

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Online Shopping Outpaces In-Store Sales for the First Time

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A marriage made in heaven – why brands and retailers can work things out

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Publishers must use their data creatively – here’s three ways they can

Open Online IDs

Electrolux is bringing its digital media buying and planning in-house

Google

Google Debuts Pay For Conversions In Display Advertising

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Open Online IDs Compete To Be Ad Tech Standards

GDPR

GDPR is leading to more second-party data deals

Agency-DSP Dynamic

Shifts In The Agency-DSP Dynamic As Clients Take Control Of Programmatic

Is Third Party Data Dead

Is Third Party Data Dead?

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