What are the best ways to make physicians feel valued and respected during client contact?

2 Appreciate their expertise

Physicians are highly trained and knowledgeable professionals who take pride in their work and reputation, so it's important to appreciate their expertise and acknowledge their contributions. Show genuine interest in their field, specialty, or practice, compliment them on their achievements, and ask for their opinions on topics relevant to their interests or goals. Refer to them by their titles and credentials, such as Dr., MD, or PhD. Additionally, support them with evidence, data, or testimonials that back up your claims or recommendations. Doing so will demonstrate your respect for the physician's expertise and experience.

3 Respect their autonomy

Physicians are independent professionals who value their autonomy and decision-making power, so it is important to respect their autonomy and empower them to make their own choices. For instance, you can explain the benefits and risks of your products, services, or solutions without exaggerating or omitting any details. Additionally, you should provide them with options, alternatives, or comparisons that allow them to weigh the pros and cons of each scenario. Furthermore, you should respect their opinions, preferences, or objections without arguing, dismissing, or judging them. Moreover, it is important to ask for their permission, consent, or approval before proceeding with any action or proposal. Finally, you should encourage them to ask questions, voice concerns, or share feedback without interrupting, ignoring, or criticizing them.

4 Build rapport

Physicians are human beings who have emotions, values, and personalities, so it's important to build rapport and establish a connection with them on a personal level. You can do this by using their names and pronouns correctly and consistently, smiling, making eye contact, and using a friendly and respectful tone of voice. Additionally, show empathy, compassion, and understanding for their challenges, frustrations, or goals. You can also share relevant stories, anecdotes, or experiences that relate to their situation or interests as well as express gratitude, appreciation, or recognition for their time, attention, or business.

5 Demonstrate professionalism

Physicians are expected to uphold high standards of professionalism, ethics, and quality in their work, and may not trust or respect someone who does not demonstrate the same level of competence, integrity, or reliability. Therefore, it is important to demonstrate professionalism and credibility in every contact with them. This can be done by dressing appropriately for the occasion and setting, using proper grammar, spelling, and punctuation in written communication, proofreading and formatting documents or reports before sending or sharing them, admitting your mistakes and apologizing sincerely, delivering on your promises and meeting deadlines. By following these best practices, physicians will feel valued and respected during client contact which will help build long-term relationships, increase satisfaction, and enhance loyalty with physician clients.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?