As an advertiser, you can use Dynamic Group Budget in Campaign Manager to optimize the budget for a campaign group, rather than an individual campaign. You can set one central campaign group budget in Campaign Manager, which is then used to continuously optimize the objective-based return on investment (ROI) across all campaigns within the campaign group.
Important to know
• Currently, any campaigns that use Dynamic Group Budget don’t support forecasting.
• Dynamic Group Budget isn’t available for ad accounts that have been set up using an Insertion Order. Only online ad accounts that pay using credit card or online invoicing can use Dynamic Group Budget.
How Dynamic Group Budget works
Dynamic Group Budget automatically and continuously finds the best auction opportunities for results across campaigns and optimizes towards the campaign group’s objective’s optimization goal. It works in real time to determine the most effective use of a campaign group’s budget to help lower cost per result and increase return on ad spend.
Some of the benefits of using Dynamic Group Budget are:
- Eliminates the need to manually monitor and shift budgets across campaigns to save time.
- Ensures budgets are used efficiently and optimally to achieve business outcomes.