LinkedIn audience templates are sets of pre-populated targeting options that help advertisers reach their targeted audiences. You can apply an audience template to a new campaign when you set up your audience in the campaign creation flow.
To select an audience template when building your campaign:
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Sign in to Campaign Manager.
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If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown.
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In the Campaign Groups tab, click the campaign group name that you'd like to create your campaign in.
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In the Campaigns tab, click the Create
button, then click Campaign. -
Confirm the campaign group, then click Next. Choose the objective you'd like for your campaign.
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In the Audience section, click the
Audiences dropdown. -
Search for a template and select an option from the dropdown or click See all audiences. If you choose See all audiences:
- Confirm the Audience Templates tab is selected at the top.
- Select a template from the list and click Select Audience in the top right.
- Click OK to confirm that this template will replace all current targeting selections.
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In the Audience section, you’ll see all the pre-populated targeting selections for that audience template.
- To edit fields, click the
pencil icon next to it. - To delete all selections for a field, click the
pencil icon, then click Remove all attributes.
- To edit fields, click the
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To save your new audience, click Save audience at the bottom of the section, name your audience, then click Save as new.