Everyone who has access to an ad account has a specific user role. The user role determines which actions they have permission to take in Campaign Manager.
Certain actions need additional permissions from the LinkedIn Page associated with the ad account. This table lists the actions that require both ad roles and Page admin roles:
| Page admin roles | Ad account roles | |||||
| Super admin or content admin | Sponsored content poster | Lead Gen Forms Manager | Landing Page manager | Account manager or campaign manager | Creative manager | |
| Create ads | ✓ | ✓ | ✓ | ✓ | ||
| Manage Lead Gen Forms* | ✓ | ✓ | ✓ | |||
| Create event audiences | ✓ | ✓ | ✓ | ✓ | ||
| Create company Page audiences | ✓ | ✓ | ✓ | ✓ | ||
| Manage Landing Pages | ✓ | |||||
| Sponsor organic video posts as ads** | ✓ | ✓ | ✓ | |||
*Some Lead Gen Forms functionality is available without a Page role.
**Depending on your campaign objective, you may be able to sponsor organic posts as ads with Sponsored Content poster access on the Page.
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