On August 14, 2024, LinkedIn’s Campaign Quality Score has been discontinued. This means that when you export your campaign performance report, you’ll no longer have access to this metric. We recommend using your campaign’s Click Through Rate (CTR) and engagement rates as alternatives to the Campaign Quality Score.
LinkedIn’s advertising cost is determined by an online auction system that allows you to place competitive bids for your ads to win placement.
When you run ads, you compete with other advertisers who want to reach a similar target audience.
Whenever a member visits LinkedIn.com, we run an auction. A campaign that has won an auction for that audience will have its ad served to those members on LinkedIn.com. Similarly, message ads that win the auction will be delivered to their target audience members.
We recommend that LinkedIn Page posts be relevant, short, and authentic. The better your content, the greater the chance that it can go viral through likes, shares, and comments when you sponsor the post. Posts that are perceived as spam will not get shared and could result in your business losing followers. Below are a few things to keep in mind:
Download reports on campaign and ad performance, conversions, LinkedIn Audience Network performance, and demographics in a CSV file from Campaign Manager. You can download various reports from the ad account, campaign group, campaign, and ad level.
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When you create a new Classic ad campaign, the forecasted results pane automatically generates expected campaign performance details in real time as you walk through the campaign process and select various campaign settings.
To calculate the forecast, Campaign Manager analyzes your campaign selections, such as your objective, audience, ad format, bid, budget, and schedule. It then considers similar campaigns and advertisers. Finally, Campaign Manager simulates the ad auction to generate the projected estimates.