With message ads, you can serve native ads to your target audience through LinkedIn Messaging. The ads are displayed on desktop and mobile devices when members are active anywhere on LinkedIn.
The specifications for message ads are:
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Name this ad: Use up to 255 characters, including spaces.
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Sender: Select from available senders or add a sender.
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Message Subject: Use up to 60 characters, including spaces and punctuation.
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Message text:
- Use up to 1,500 characters, including spaces and punctuation. You can use up to 10 emojis in a message ad.
- Rich text options like bulleting, italics, and bolding are available, although we recommend keeping the formatting simple and conversational since you're in a conversation space.
- The Message text field provides macro support, which makes it easier and quicker for you to create a custom message. The Insert custom fields dropdown lists the available macros, which include the recipient’s first name, last name, company name, job title, or industry.
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Clickable links: Use up to three links.
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Hyperlinked text in message: Use up to 70 characters, including spaces and punctuation.
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Custom footer & Terms & Conditions: Use up to 10,000 characters, including spaces and punctuation.
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Call-to-action: Use up to 20 characters, including spaces for the text you’d like for your call-to-action button.
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Landing page URL: URLs for your CTA button or hyperlink must have the "http://'' or "https://" prefix. You can use up to 1,024 characters for the destination link.
- If you add URL parameters for third-party tracking, do not use quotation mark characters within the parameter settings, as these parameters can prevent you from reaching the destination URL.
- Some special characters, for example: > < # % { } [ ] can cause errors when they're included in the query string at the end of the destination URL. If special characters are accepted, they might not be supported by all browsers. If your URL generates an error, copy everything after the question mark in the URL and paste it into a URL encoder. Then, copy your results and replace the original query string in the URL to resolve the issue.
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Banner creative (optional):
- 300 x 250 pixels (maximum)
- Only available on desktop
- File type: JPG, GIF (non-animated), or PNG (no flash)
- Maximum file size: 2 MB
- Click-through URL
Important to know
Ads are rejected if they do not meet our advertising guidelines.