Paid media admin roles on a LinkedIn Page include Landing Pages admin, Sponsored Content poster, and Lead Gen Forms manager roles. Each role allows you take specific actions on behalf of your Page.
Sponsored Content poster and Lead Gen Forms manager admins can take specific actions on behalf of the Page through Campaign Manager. Landing Pages admins can manage leads through LinkedIn Recruiter.
| Permissions | Paid media admin roles | ||
| Landing Pages admin | Lead Gen Forms manager | Sponsored Content poster | |
| Manage admins | |||
| Add or remove other Landing Pages admins | ✓ | ||
| Content | |||
| Create, edit, and delete Sponsored Content | ✓ | ||
| Sponsor Page Posts (Campaign Manager) | ✓ | ||
| Other | |||
| View Visitor Analytics on LinkedIn Page | ✓ | ||
| See Landing Pages Analytics | ✓ | ||
| Create and manage Landing Pages and Landing Pages Analytics | ✓ | ||
| Download leads in Campaign Manager (LGF) | ✓ | ||
Learn more