Create a lead gen form for your LinkedIn Product Page

Last updated: 1 year ago

With lead gen forms, you can collect quality leads from members who visit your Product Page. Members can open and submit a pre-filled form with their information.

Who can use this feature?

You must be a super, content, or lead gen form manager admin to create lead gen forms. Lead gen forms aren’t available for flagship Product Pages. 

To create a lead gen form for your Product Page:

  1. Go to your Page admin view.

  2. Click Products in the left menu.

  3. Click the Manage button to the right of the Product Page name.

  4. Click the Edit icon next to the call-to-action button on the right-hand side of the page.

  5. Select the Collect leads call to action.

  6. Enter your Privacy policy URL, which is required to complete the lead gen form.

  7. Click the Save button.

Results:

  • Your lead gen form is submitted for review, which can take up to two weeks to complete.
  • After members fill out your lead gen form, you can download leads received by clicking the Download now button at the top of the corresponding Product Page.

Here's a tip

Lead gen forms for Product Pages are separate from lead gen form ads in Campaign Manager.

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