Website conversions campaigns can be charged for landing page clicks, impressions, or message sends, depending on the optimization goal, bidding strategy, and ad format selected.
| Campaign objective | Optimization goal | Bidding strategy | Charged by |
|---|---|---|---|
| Website conversions | Website conversions | Maximum delivery (automated) | Impressions |
| Manual bidding | Landing page clicks | ||
| Landing page clicks | Manual bidding | Landing page clicks | |
| Impressions | Manual bidding | Impressions |
Learn more about chargeable clicks for every ad format available in the website conversions objective.
Single image, carousel, and document ads
The table provides information about chargeable and non-chargeable clicks for single image, carousel, and document ads.
| Click type | Clicks on | Description |
|---|---|---|
| Chargeable clicks | Landing page | Clicks on your intro text or headline open your creative’s destination URL. |
| Call-to-action | Clicks on your CTA button. | |
| Non-chargeable clicks | LinkedIn Page | Clicks on your company logo or company name. |
| Social pill | Clicks that open a window showing likes or comments on your ad. | |
| Social actions | Clicks include likes, comments, shares, and clicks to hashtags. |
Here's a tip
In carousel ads, if different cards have separate destination URLs, you’re charged once for each unique URL the member clicks.
Video ads
The table provides information about chargeable clicks for video ads.
| Click type | Clicks on | Description |
|---|---|---|
| Chargeable clicks | Video | Clicks on the media (headline, CTA, or video) open your creative’s destination URL and anchor the video to the top of the page. |
Text ads
The table provides information about chargeable clicks for text ads.
| Click type | Clicks on | Description |
|---|---|---|
| Chargeable clicks | Landing page | Clicks on your intro text or headline open your creative’s destination URL. |
Message and conversation ads
Sponsored Messaging ad campaigns are charged on a cost-per-send basis so there are no chargeable clicks.
Follower ads
The table provides information about chargeable clicks for follower ads.
| Click type | Clicks on | Description |
|---|---|---|
| Chargeable clicks | Call-to-action (CTA) button | Clicks on your CTA button. |
| Landing page | Clicks anywhere on the ad open your creative’s destination URL. |
Learn more