Retargeting with Matched Audiences allows you to build audiences of LinkedIn member accounts that:
Single image ad retargeting allows you to create an audience based on members who’ve engaged with your single image ad on LinkedIn. You can choose to create the audience based on any interactions people had with your ad or when people perform chargeable clicks on your ad.
When you create a single image ad audience, you can also choose how recently individuals engaged with your single image ad (with options from 30 to 365 days in the past) and select the single image campaigns you want to create your audience from.
Note: The total engagement metric of the campaign will not correspond directly to the number of unique people you reach. You’ll see the estimated number of people in your audience count when the audience is Ready.
Learn how to create a single image ad audience.
Document ads retargeting allows you to create an audience based on members who’ve engaged with your document ads on LinkedIn. You can create an audience based on people who have downloaded or interacted with your ad or when people perform chargeable clicks on your ad.
When you create a document ads audience, you’ll choose how recently individuals engaged with your document ads (with options from 30 to 365 days in the past) and select the document ads campaigns you want to create your audience from.
Learn how to create a video audience.
Lead Gen Form retargeting allows you to create an audience based on members who opened or submitted your Lead Gen Form. You'll also be able to choose how recently individuals engaged with your Lead Gen Form with options from 30 days in the past to 365 days in the past.
Learn how to create a Lead Gen Form audience.
When you create a conversation ads audience, you’ll choose:
Learn how to create a conversation ad audience.
Company Page retargeting allows you to create an audience based on members who have either viewed your LinkedIn Page or clicked on a call-to-action button in the header of your Page. You’ll also be able to choose how recently members in the audience viewed or interacted with your LinkedIn Page.
When you create a Company Page audience, you’ll be able to see how many people have recently viewed or clicked on a call-to-action button on your page.
Learn how to create a Company Page audience.
Learn how to create an event audience.
Build audiences with signals from Conversions API to retarget and nurture audiences who have shown interest and are more likely to convert into customers down the funnel. With Conversions API, you can connect both your online and offline data to LinkedIn so you can see how your campaigns influenced actions taken on your website, sales completed over the phone, or leads collected in-person at an event. Conversions API allows you to send marketing data directly from your server to LinkedIn to measure the performance of your LinkedIn campaigns and power campaign optimization.
Learn more about Conversions API.
Once you create your audience, it'll start building by matching LinkedIn member accounts that meet the selected criteria. Your audience will need at least 300 member accounts to be used in campaign targeting.
Website retargeting lets you retarget your website visitors with ad content on LinkedIn. By adding the LinkedIn Insight Tag to your website, you can match website visitors to members on LinkedIn for further engagement. You can also use website retargeting with LinkedIn demographic segments for more refined targeting.
When you create a website retargeting audience, you can create an audience based on:
Sign in to Campaign Manager.
If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown.
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Company Page audiences are an option within Matched Audiences that allow you to retarget LinkedIn members who engaged with your LinkedIn Page.
When creating a Company Page audience, you can choose how recently people in the audience engaged with your Page. You’ll also be able to choose whether people in your audience:
When you create a new Classic campaign in Campaign Manager, you'll be prompted to select your audience. You can use an existing audience or create a new audience.
Existing audiences include:
LinkedIn Matched Audiences are custom audience segments you can use as targeting selections in your advertising campaigns. With Matched Audiences, you can: