Lead Gen Form audiences are an option within Matched Audiences that allow you to retarget LinkedIn members who engaged with your Lead Gen Form by opening the form or submitting a lead.
To create a Lead Gen Form audience:
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Sign in to Campaign Manager.
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If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown.
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Click
Plan on the left menu, then click Audiences. -
Click the Create audience
button, then select Matched Audience. -
Select Lead gen form, then click Next.
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Name your audience.
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Select how members in the audience engaged with your Lead Gen Form by choosing Anyone who opened your lead gen form (includes submits) or Only people who submitted your lead gen form.
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Choose the time range of when your audience engaged with your Lead Gen Form. You’ll be able to select from 30, 60, 90, 180, or 365 days in the past.
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Select the checkbox next to the correct campaign(s) which you’d like to retarget.
- The number of Lead Gen Form opens or completions will not correspond directly to matched LinkedIn members.
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Click Create.
Your audience will need to match at least 300 members to be used in your campaign targeting.
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