Carousel ads are a Sponsored Content ad format that appear in the LinkedIn feed. Carousel ads feature multiple images that can be scrolled through in the ad.
Below are some best practices to follow when using this ad format.
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Start with 3-5 cards (out of a possible 2-10)
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Ensure your images follow these specifications: Carousel ads call for 1080 x 1080 images, which differs from standard Sponsored Content.
- If you upload Sponsored Content images that aren't the recommended size, they might still run with gray letterboxing around them.
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Use Lead Gen Forms (with optional custom fields): Each Carousel ad can only link to one Lead Gen Form, but that form can include custom fields. If this format supports your objectives, use Lead Gen Forms with custom fields to learn more about your leads.
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Test and optimize - You can run the cards in different orders to test and learn. See what variations work best for your audience. You can also test and optimize for the number of cards that you include in your ad.
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