About
I challenge antiquated mindsets to inspire disruptive business models that benefit all…
Articles by Gabriel
-
What is a customer advisory board and how does one benefit your business?
What is a customer advisory board and how does one benefit your business?
Customer satisfaction and the customer experience are increasingly important variables in today’s business landscape…
-
Marketing to millennials: How to prepare for... now!
Marketing to millennials: How to prepare for... now!
It’s important to begin this article by stating that the title is a little misleading. We’re not preparing for a future…
-
31 ways to increase brand awareness using social media
31 ways to increase brand awareness using social media
Brand awareness is critical if you want to grow your business. It’s common sense: the more that people know about your…
Contributions
-
What are some effective ways to recognize employees on social media?
Recognizing employees publicly can be powerful. But, it needs to be done in an authentic, genuine way. It needs to truly be about the employee (never use employees as marketing tools). How? Involve the employee who's being recognized. » First, obtain their permission (some may not want the attention) » Schedule a quick 15-30 min call to answer any questions they have » Ask how they'd like to be portrayed » Show them any photos you plan to share » Let them review the drafted post and make changes (within reason) » Give them final approval rights » But don't post anything that contradicts your core brand values Recognizing employees on social indicates you respect their contribution. Display that respect by involving them in the process.
-
What are the most effective ways to identify the root cause of a problem in B2B Marketing Strategy?
From my experience helping brands diagnose growth stagnation, gaps in B2B marketing strategies can often be traced back to a misunderstanding of the target audience. You can validate whether this is the case by asking questions such as: - Has audience research been conducted? - Have buyer personas been created? - Are they based on assumptions or client feedback? - Are functional strategies (content, social media, SEO, etc.) designed to address the audience's challenges and needs? - Are efforts segmented and targeted? - Which channels produce engagement and which don't? Why? Such questions can quickly reveal the root cause, which is often misalignment between what an audience needs and what a brand provides.
-
How can you build a marketing team that thrives on criticism?
It's critical to draw a distinction between criticism and feedback. Criticism focuses on what went wrong in the past. Feedback focuses on what could be improved in the future. I disagree that you should “teach your team members how to give and receive criticism” (respectfully or otherwise). Instead, teach them to proactively make decisions on their own. Teach them that making mistakes is necessary for growth. Often, well-mentored team members will identify and acknowledge their own mistakes. Cultivating a confident team with a sense of agency leads to increased resilience and the capacity to take criticism in stride without it impacting their morale. However, training a team to criticize each other is, in my opinion, misguided advice.
Activity
-
SEO is De.....Delivering. Ignore anyone who says SEO is dead. SEO is now different. It's taken me a solid year of analysis and effort to uncover a…
SEO is De.....Delivering. Ignore anyone who says SEO is dead. SEO is now different. It's taken me a solid year of analysis and effort to uncover a…
Liked by Gabriel Swain
Experience
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Education
Licenses & Certifications
Volunteer Experience
-
ESL Instructor
Columbia University in the City of New York
- 2 years 6 months
Education
Volunteer instructor of English as a second language (ESL), providing targeted, free education to adult non-native English speakers in New York City.
-
Volunteer Field Researcher
People's Trust for Endangered Species
- 1 year
Environment
Worked on effort to revive previously-thought-to-be-extinct, Noble Chafer beetle. Meet with landowners to persuade them to grant me access to their land in order to inspect and verify any newly discovered habitats.
https://ptes.org/rare-beetle-discovery/ -
Volunteer Education Advisor
World Education Development Group
- 10 months
Education
-
Campaign Strategist - Plastic Waste Reduction
Radical Agency
- 3 months
Environment
Collaborated to form the strategy for a public awareness campaign sponsored by Adidas to reduce plastic waste generated by Mexico City's 22+ million inhabitants.
Publications
-
Digital procurement transformation creates a powerful competitive advantage across industries
Business Insider
See publicationLong considered a transactional, back-office function responsible for minimizing organizational spending in the acquisition of goods and services, procurement is on the verge of a dramatic reformation.
-
Implementation of European Court of Human Rights Judgments in the UK
Edinburgh University Press
Publication is a chapter in the academic text: "The European Court of Human Rights: Implementing Strasbourg's Judgments on Domestic Policy"
Since the turn of the millennium, the European Court of Human Rights has been the transnational setting for a European-wide 'rights revolution'. One of the most remarkable characteristics of the European Convention of Human Rights and its highly acclaimed judicial tribunal in Strasbourg is the extensive obligations of the contracting states to give…Publication is a chapter in the academic text: "The European Court of Human Rights: Implementing Strasbourg's Judgments on Domestic Policy"
Since the turn of the millennium, the European Court of Human Rights has been the transnational setting for a European-wide 'rights revolution'. One of the most remarkable characteristics of the European Convention of Human Rights and its highly acclaimed judicial tribunal in Strasbourg is the extensive obligations of the contracting states to give observable effect to its judgments.
The text explores the domestic execution of the European Court of Human Rights' judgments and dissects the variable patterns of implementation within and across states. It relates how marginalized individuals, civil society and minority actors strategically take recourse in the Strasbourg Court to challenge state laws, policies and practices. These bottom-up dynamics influencing the domestic implementation of human rights have been little explored in the scholarly literature until now.
By adopting an inter-disciplinary perspective, the book goes beyond the existing studies--mainly legal and descriptive--and contributes to the flourishing scholarship on human rights, courts and legal processes, and their consequences for national politics.Other authors -
-
The European Court of Human Rights in the UK: Litigation, Rights Protection and Minorities
BRILL
Chapter in academic text: "The European Court of Human Rights and the Rights of Marginalized Individuals and Minorities in National Context"
This work analyzed the types of cases brought against the UK in the European Court of Human Rights, and the ways in which the UK implemented (or did not implement) the decisions of that court in the national context.Other authors -
Languages
-
Spanish
Native or bilingual proficiency
-
English
Native or bilingual proficiency
Recommendations received
2 people have recommended Gabriel
Join now to viewOther similar profiles
Explore more posts
-
Michael Kaminsky
What's the right role for agencies to play in helping brands select their attribution software? It's a great question, and one that many marketing teams are grappling with. The best agencies take a holistic and science-based approach to measurement. They understand the trade-offs between different measurement methodologies and can guide their clients through the implications of each. For example, they'll know when to use media mix modeling for planning and measuring channels that can't be tested experimentally, like podcasts or TV. They'll also develop an experimentation plan that prioritizes the right channels for testing. Importantly, they'll think about how to bring all these pieces together – MMM, experiments, digital tracking – to make the best decisions for the business. The most sophisticated teams see through agencies that just try to pick the measurement approach that makes them look best. Instead, they look for true partners who can help them do what's right for their company.
5 Comments -
Jason Cardillo
Q: What's a marketer's favorite thing to do? A: Argue on LinkedIn about terminology. ...just ahead of arguing in internal meetings about terminology. And that's how we lose the forest for the trees. So, if we ever happen to be in the same forest, here's how I think about marketing's purpose in simple terms. 1. Create awareness ✔ Let your audience know you exist ✔ Build unaided recall (name, logo, and if you're really good, brand elements) ✔ Let them know WHY you exist (super important) 2. Create demand ✔ Describe your audience's problems, potential solutions, and roadblocks ✔ Share tools, templates, and examples ✔ Sear into your audience's brain the association between problem, solution, and your brand 3. Capture demand ✔ Be wherever your audience is when they decide to act so you're the easiest next step This applies to prospects, customers, and partners alike. The specific tactics and messages may change, but the overarching purpose is the same. And that's it. Now excuse me while I go steel myself for people to tell me marketing only really does one thing, while others tell me I'm missing tons of important nuance.
2 Comments -
Lisa Larson-Kelley
For Product Marketers today, the struggle is real. (You nailed it, Aatir Abdul Rauf!) We at Quantious have seen every one of these grim realities in the wild. But we have a mission to trample the limitations and help PMMs exceed expectations -- so I just HAD to fix it! #PMM #ProductMarketing #PMA #MarketingEnablement #Marketing (h/t Richard King Where I first saw this graphic - lots of great discussion here, too: https://lnkd.in/eaWd3Z5Z)
1 Comment -
Lawrence Lo
The marketing org chart is evolving for the AI age. CMOs are reimagining their teams and processes to harness the power of artificial intelligence. New roles like AI Ethics Officer and Augmented Insights Manager are cropping up to ensure AI is used responsibly and effectively. Rigid silos are giving way to agile, cross-functional pods that enable seamless collaboration between humans and AI. These org charts of the future reveal marketing's metamorphosis as it adapts to an AI-driven world. I believe having an AI-fluent, agile marketing organization will be a major competitive differentiator going forward. It will be fascinating to see which new marketing roles and team structures become the norm in the coming years. Which potential new marketing roles or restructured teams do you think will have the biggest impact? https://lnkd.in/giT7evyq ___ I'm Lawrence Lo and I help #DTC & #ecommerce brands grow! Visit my website to learn more. Like + Follow + 🔔 for daily marketing news.
-
Andrew Hutanu
Most personas are works of fiction, but you can generate accurate personas based on a diagnosis. Cracking the Brief with a Behavioral Persona: 🔹 Traditional personas often rely on fictional narratives and socio-demographics. This approach lacks depth and fails to capture real consumer behavior. 🔹 We prioritize behavioral patterns to create accurate, actionable personas. Here’s how we achieve our magic: → Data-Driven → Science-based marketing + Generated from precise, real data + Continuous updates ensure relevance + Provides actionable insights → True Motivation → Uncover your audience's true desires + Focus on cognitive forces (what customers are aware of) + Include subconscious influences (factors affecting decisions without their awareness) → Behavioral Insights + Understand what motivates and attracts customers + Determine the relevance of decisions + Identify reactions and stimuli that drive choices + Final goals and intentions behind actions → Understand your audiences + Regardless of their size + Same as you'd know an old friend + Create delightful and compelling interactions. Further information: we published the entire documentation for Behavioral Personas on our homepage.
-
Ben Dutter
Marketing drives purchase intent, it does not drive purchase behavior. You can't force a customer to buy in the way that YOU want them to. Instead, they prefer to buy in the way that THEY are most comfortable with. We see this reflected in the 1000+ incrementality experiments we've run at Power, and the tens of thousands of models that we run for hundreds of brands. Here's what happens: • A brand runs digital media, like Meta or TikTok • The brand measures the revenue lift on DTC • But, they ignore the lift on Amazon or third party retailers • They assume the marketing is ineffective Here's how we help them instead: • We run an incrementality test on media • We measure the TOTAL rev impact across all channels --- DTC (such as brand.com) --- Amazon --- Third party retail (in store and online, if available) • We report out on the combined results Most of the time we see roughly an equal incremental contribution from any paid media to ANY revenue source -- even if that marketing is "designed" to drive people to one particular revenue stream (such as performance marketing with CTAs to the DTC website). For example, we see all the time: • Incremental Return On Ad Spend (iROAS) -- DTC: 1.25x iROAS -- AMZ: 1.00x iROAS -- 3PR: 1.50x iROAS • Total iROAS = 3.75x That's 3x what the incremental lift showed if just measuring DTC only. If the brand needs a 3x iROAS to be profitable (after discounts, wholesale margins, marketing costs, etc) then if they just looked at any one channel in isolation they'd view it as a failure. But when viewed collectively, not only is it achieving their goal, but it is exceeding it. This changes the optimization from "cut the channel" or "improve its efficiency" to "how can we spend more?" Get out of the addiction of click-based marketing. You can't drive people to take action. All you can do is make them psychologically interested, and THEN they will move on and buy where they want to. Multi-rev stream brands: reach out and our team can help you start getting a better grasp on the impact of your media. #incrementality #measurement #attribution #marketing
18 Comments
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Gabriel Swain in United States
-
Gabriel Swain
--
-
Gabriel Swain, WCP
-
Gabriel Swain
EP & Anesthesia Scheduler, EP/Cardiac Cath lab at Vanderbilt University
-
Gabriel Swain
--
5 others named Gabriel Swain in United States are on LinkedIn
See others named Gabriel Swain