Kathy Diaz

🎙️ Michael Roca, Executive Director of ELEVATE at Omnicom Media Group, explains that for Gen Z, a brand’s success hinges on how and where you show up. Multicultural insights should guide entire campaigns. Catch more of his insights in our "Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing" webinar. 🎧 Watch now: https://hubs.ly/Q02PpXGn0. #GenZ #MulticulturalMarketing #DiverseConsumerism #DEI #Whitepaper

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🔊 Listen up, brands! Gen Z does not want transactional relationships. Michael Roca, Executive Director, ELEVATE at Omnicom Media Group, explains what brands need to know to reach Gen Z and the critical role of intersectionality in creating culturally relevant strategies on our "Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing" webinar. Want more insights? Hear from experts at 4A's, McDonald's, Microsoft Advertising, and University of Michigan - Stephen M. Ross School of Business here: https://hubs.ly/Q02Jrkns0. #genz #multiculturalmarketing #diverseconsumerism #DEI #whitepaper

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For any agency/brand looking for cost savings AND improved performance while getting premium supply, Yahoo Backstage is a solid answer: "The pricing is notable because Yahoo pitches Backstage as the main source for its most in-demand inventory. Competition among advertisers bidding for these coveted placements should drive prices up. But because buyers only have to pay Yahoo’s take rate when they buy through Backstage, prices end up much lower than they would normally be for an ad auction conducted through both a DSP and an SSP."

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Is your media measurement all grown up? 🌱 Take LiveRamp's quick 5-minute assessment to find out where your strategy stands—and unlock tips that’ll help you boost ROAS, engage your audience, and fill in the gaps.https://https://lnkd.in/gafZavdi

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In the fast-paced world of marketing, blending data with creativity can feel like a balancing act. Are you navigating this journey, too? You’re not alone. Cella's latest read explores how data-driven decision-making is transforming the way we approach marketing and creativity. Discover insights on striking the perfect harmony between numbers and innovation to drive impactful results. ✨ https://bit.ly/46zRKxw .

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We are expanding the SoCal Digital Studio LinkedIn Company Page to provide organizational business and marketing insights to arm you with resources to more effectively compete in our increasingly fluid business environment. Follow us! #linkedincompanypage #businessinsights #marketinginsights SoCal Digital Studio #businessmastermind

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