From the course: Learning Design Research
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Generative vs. evaluative research
From the course: Learning Design Research
Generative vs. evaluative research
- Let's continue our discussion of research methods by considering two very broad ideas: Research conducted in the beginning of a process. And research conducted near the end. In an ideal process, we'll see evidence of research throughout an entire design project. Early on, researchers used to help understand the problem and gather the information needed to solve it. This is called generative research. Later in the process, researchers used to test and refine ideas until the best solution is reached. This is called evaluative research. Generative research, sometimes also called formative research, is conducted in the early stages of a project. It includes both primary and secondary research. And can be quantitative and qualitative. And it helps to understand the problem and to form a potential hypothesis on how it can be solved. Picture the classic image of a funnel. The generative design process works much like this.…
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Contents
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Primary vs. secondary research4m 30s
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Quantitative vs. qualitative research5m
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Generative vs. evaluative research3m 3s
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Market research2m 57s
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Ethnographic research4m 2s
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Challenge: Choose which research methods to use1m 16s
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Solution: Choose which research methods to use3m 39s
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