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Our not-so-secret crush this Valentine's Day? Big Ideas. So what is the "big idea?" Some kind of marketing unicorn? Well, we say you’ll know a big idea when you see it, because it’s always a statement that smart enough, strong enough, and durable enough to build an entire campaign off of. It’s the umbrella idea for all that comes after it. So let’s do better than the obvious product declarations and flat brand statements that are so…everywhere. Let's tell people the most exciting thing about your story in a “big idea” kind of way. That’s what we do best. Take a look…https://lnkd.in/g4fkmFRY

In the realm of branding, humor emerges as a powerful tool, transforming bad news into engaging communication. By adopting a playful persona, brands like Discover Euston can turn routine escalator malfunctions into relatable quirks. Crafting messages that address problems while injecting wit reassures customers and adds a touch of whimsy. Injecting personality into routine announcements elevates mundane instructions, fostering emotional connections. Memorable and shareable, humor amplifies brand messages on social media, creating lasting impressions. In times of crisis, brands can strategically use humor to showcase resilience and navigate challenges gracefully. In essence, the marriage of humor and brand messaging turns difficulties into chuckles, leaving a positive and memorable impact on the audience. #Message #brand #discover #humor

Today marks one whole year since I started at NES Fircroft, and what a year it's been! 🎉 In 12 short months together, we've: > Completely overhauled our YouTube output to create established, well-recognised series' for our audience. > Created a streamlined schedule where content is planned and filmed in advance. > Worked with the team to establish a branded thumbnail design. > Edited 150+ videos.  > Almost doubled our subscribers and began cultivating an engaged audience to help build our brand awareness. > Deep-dived into exciting and engaging thought leadership topics for both written and visual mediums. > Made a funky little trailer showing you what we're about (see below!) And most importantly: > Tried new things. Learnt a lot. Had some fun. ✨ Side-stepping from TV into Marketing wasn't an easy journey; trading in a Sony FX6 and waterproof trousers for an iPhone and corporate life, but it's certainly been a fun one, with plenty to learn along the way (and much improved mental health and work-life balance...) I can't wait to see what we achieve in another 12 months.🌟

Can you taste it? If you're in an industry where taste is crucial, it's essential to showcase it as vividly as possible. You can do this through visuals, sound, and even creative storytelling. I'm pretty sure you know the famous Coca-Cola commercials and their "Taste the Feeling" campaign. Using visually appealing images of people enjoying Coca-Cola, paired with sound effects and the iconic "ahh" sound after taking a sip. The ads effectively conveyed the experience of drinking a Coke, making viewers almost "taste" the product through the screen. How do you make flavors come alive for your customers? PS: A big shout-out to Muvi Media for bringing this video to life and making our flavors feel almost tangible. 📹

At a time when Coca Cola spend about $4 billion (https://lnkd.in/dUg64w-q.) a year on advertising, it’s easy to forget that it isn't budget, but authenticity and trust, that keep consumers returning. And that comes down to your branding and narrative. The best weapons at your disposal to carve a niche or spark a buzz, and ultimately captivate your audience, are still authenticity and innovation. Telling your story has never been more important, and at Branded by Berkeley we’re storytelling experts. Stories start movements. What's yours going to be? 

We often get asked, why Naked Creative? (No, it's not about seeing how far we can take casual Fridays.) It’s about our approach to marketing - about being real, transparent, straight up; it's all about results, and it's jargon free.  There's nothing to hide. #nakedcreative #marketingagency #resultsdriven #digitalmarketing #jargonfree  

Brisk, part of the PepsiCo empire, has revived its famous claymation spots from decades past, adding notable twists that aim to situate the work firmly in 2024. Namely--there's never been a female lead before, and now there's Doja Cat (and a sample of her hit "Demons" as an Easter egg). Ad geek alert: how many clay characters from the brand's '90s and later ads can you name? I'll give you a head start with James Brown, Elvis, Machete and Rocky Balboa. How do you feel, LinkedIn friends, about more and more brands digging into their vaults for inspiration? Discuss! And check out the new Brisk campaign from VaynerMedia here: ADWEEK #marketingandadvertising #nostalgia Julie Raheja-Perera Peter Sluszka J. Walter Thompson Worldwide

Stay True to Your Purpose: The purpose trap is all about losing sight of your company's core mission. Your purpose is the "why" behind everything you do. It's what attracts customers and fuels your PR storytelling. When you forget your purpose, you risk losing your edge. Contrast this with a brand like Coca-Cola, which has stayed true to its purpose of inspiring happiness for over a century. They're not just selling a drink; they're selling an emotion, and that's what keeps them on top. Solving real problems and driving change should be at the heart of every PR story you tell. Don't get sidetracked by short-term gains or shiny new tactics.

You know we love a good #insight. 😍 This Valentine's Day, our own Mallory Collins, Director, Client Strategy, is diving into the latest industry research to explore the current consumer mindset and ways #brands can win over customers’ hearts in 2024 and beyond. 🏹 Join us on Wednesday, February 14, and allow yourself to be swept off your feet and fall in love with strategies that will help shape the future of consumer #marketing. Because, in the end, marketing—much like love—is about fostering meaningful, lasting #relationships. ❤️ https://bit.ly/3ul5BZX