212NYC New York's Digital Advertising Club’s Post

Dentsu Creative's 2024 CMO Report — Out Now   Dentsu Creative has just unveiled its annual global survey, capturing insights from 950 chief marketing officers worldwide. This year’s report highlights a new era of empowerment, driven by an unprecedented confidence in the power of creativity.   Curious to see how you stack up against industry trends? Dive into the report to discover: → Is your thinking aligned with the industry's best? → Are your marketing investments set to deliver? → Where should you look next for inspiration? Download now: https://lnkd.in/geuRwdCG   #DentsuCreativeAPAC #DentsuAPAC #CMOSurvey2024 #Insights #Creativity

The recent verbal sparring between Publicis CEO Arthur Sadoun and WPP’s Mark Read over who’s more transparent and uses less Principal Media is a bit like watching two pots call each other black (you’ll find the link to the Ad Age article covering it in the comments). Meanwhile, IPG has announced plans to ramp up its investment in Principal Media, highlighting it as a key focus in their latest Q3 earnings report. With this backdrop, it's the perfect time to take a closer look at Principal Media Buying, its impact on advertisers' value, and what it means for the industry. In the article below, I define Principal Media, outline the associated risks, and share actionable steps to help minimize those risks. https://lnkd.in/eVAXmarJ And for those of you who just want the key takeaways, there's a little summary of the Risks and Remedies for Principal Media Buying ❗

Feeling incredibly proud of what we’ve achieved at Publicis. 🕺 We’ve not only consistently outpaced the market, but we’ve done it by truly making the Power of One a reality. I’ve previously posted it’s one of the key reasons I joined five years ago, it drew me in...and to this day it’s living and breathing. The best part? It’s not just the tech, it’s our people. 🤝 Our unique spirit and collaboration are what can’t be copied even if imitation is the greatest form of flattery. Breaking down silos, leveraging the best of creativity, data, and technology—this is where we’ve placed our bets and its paid dividends. It's this mix of innovation and heart that continues to push us forward and set us apart. 🚀 Also great to see PM UK, Starcom and Spark bringing 165m in aggregated new business billings in the latest new business table. #PowerOfOne #Innovation #TeamSpirit #Grow Publicis Groupe Publicis Groupe UK Publicis Media Starcom

Save the date for this upcoming panel conversation with Havas Media Network North America CEO Greg James and Havas New York CEO Sarah Collinson! As consumer attention grows increasingly elusive, how can brands navigate through a sea of distractions to genuinely engage with their audience? Register below: #CannesLions2024 #HavasAtCannes

Have you ever wondered what it truly means to be a "creator first" platform? At ukreate, we believe that the future of digital content lies in empowering creators. This isn't just a tagline; it's a fundamental shift in how we approach our platform and community. Creators are the lifeblood of online engagement. They bring fresh perspectives, innovative ideas, and authentic voices that resonate with audiences. By prioritizing their needs, we ensure the content remains vibrant and meaningful. One key aspect of a creator-first platform is providing the right tools and resources. This means intuitive design interfaces, robust analytics, and seamless monetization options. When creators have what they need, they can focus on what they do best: creating. Another critical element is community support. Creators thrive in environments where they can connect, collaborate, and learn from each other. At ukreate, we foster these connections through forums, workshops, and networking events. The recent acquisition has only strengthened our commitment to this vision. With enhanced capabilities and resources, we're more equipped than ever to support our creators in achieving their goals. But what does this mean for you? Whether you're a creator, a brand, or an enthusiast, this shift promises richer, more engaging content experiences. It's an exciting time to be part of this dynamic ecosystem. So, how do you see the role of creators evolving in the digital landscape? Please share your thoughts in the comments below, and let's continue this conversation. #ContentCreation #DigitalInnovation #CreatorEconomy

Check out OMD USA's Rapid Response from Advertising Week New York 2024! The report delves into the profound impact of cultural relevance on brand perception, the seamless integration of content creation with cutting-edge technology, and the transformative effect of in-store retail media on enhancing the consumer experience. #CulturalRelevance #MarketingInsights #AWNY2024

Does programmatic advertising need cultural fine-tuning? Who better than Publicis Media's Stephen Paez to answer this vital question. Paez will be interviewed by digo: Hispanic Media's Barbara Miller. At the #PMMASummit brand and media agency leaders will provide practical skills and examples on how best to flex Your marketing muscle in a multicultural America. Would you be interested in joining us? Please provide your name in the comment section below or email us at events@portada-online.com. #multiculturalmarketing #programmaticadvertising #Hispanicmarketing

WARNING: Do not, I repeat, DO NOT, read the below unless your goal is to be the most informed marketer in the room. Or if you like smart people saying smart things. Or if you simply just enjoy reading. All acceptable reasons to consume, really. *LinkedIN AI, please add "The More You Know" .gif here*

In an era of sudden change - the agency of the future will be an ecosystem designed to connect and inspire the right talent around the right brief, powered by real time insight.💡 Give it a read…