Top 10

Discover what Americans are watching and playing

Streaming TV

Top 10

Original, acquired, and movie viewing

Discover the top streaming programs in the U.S., including the most-watched streaming originals, movies and acquired titles. Ranked by total minutes viewed by persons 2+.

August 26 – September 1, 2024

Program NameRankMinutes (Millions)# of EpisodesSVOD Provider
Prison Break
1
1,188
90Hulu / Netflix
The Rings Of Power
2
1,015
11Prime Video
Family Guy
3
1,005
433Hulu
A Discovery Of Witches
4
915
25Netflix
The Accident (2024)
5
891
10Netflix
Dark Winds
6
890
12Netflix
Bluey
7
880
154Disney+
Worst Ex Ever
8
830
4Netflix
Grey's Anatomy
9
742
431Hulu / Netflix
Bob's Burgers
10
693
268Hulu

Source: Nielsen Streaming Content Ratings (Amazon Prime Video, AppleTV+, Disney+, Hulu, Max, Paramount+, Peacock and Netflix), Nielsen National TV Panel, U.S., viewing through television.

Video teaser image of Nielsen SVP Brian Fuhrer.

Methodology Overview

Learn more about how we measure streaming content and calculate the streaming Top 10 lists in this video with Nielsen SVP Brian Fuhrer.

Uncover the viewing habits of streaming audiences to gain a more comprehensive view of your video content’s reach, regardless of where consumers view it.

Traditional TV

Top 10

Broadcast and cable viewing

Discover what Americans are watching on TV, including the week’s top broadcast and cable telecasts and syndicated programming. Based on Nielsen National TV ratings and ranked by total viewers (persons 2+).

Week of Sep. 16 – Sep. 22, 2024

PROGRAMRANKVIEWERS (000)RATINGNETWORK
NBC SUNDAY NIGHT FOOTBALL – KC AT ATL
1
22,512
11.7NBC
SUNDAY NIGHT NFL PRE-KICK
2
16,466
8.4NBC
THE OT
3
13,848
6.9FOX
NBC FOOTBALL NIGHT IN AMERICA
4
10,433
5.4NBC
MATLOCK
5
7,742
4.6CBS
60 MINUTES
6
6,601
3.9CBS
SATURDAY NIGHT FOOTBALL – TENN AT OK
7
6,271
3.4ABC
DANCING WITH THE STARS
8
4,974
3.0ABC
AMERICA'S GOT TALENT-TUE
9
4,833
2.8NBC
RESCUE: HI-SURF
10
4,772
2.6FOX

Source: Nielsen National TV Ratings. U.S. audiences. Ranked by total viewers P2+. Ratings are the percentage of TV viewers in the U.S. that tuned into a specific television program.

Discover what U.S. audiences are watching—where, when, and how often to determine how to best allocate advertising spend, sponsorship, and marketing dollars.

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Ratings and Families

How do Nielsen ratings work? It starts with the Nielsen Families that help us measure what people watch on TV and listen to on the radio.

Advertising

Top 10

Learn which companies are leading the pack in advertising spending each month. Powered by Nielsen Ad Intel.

Advertising Spend – July 2024, P2+

PARENT COMPANYRANKDOLLARS (MM)IMPRESSIONS (B)INDUSTRY
ABBVIE INC
1
$109.1
7.3HEALTHCARE
PROCTER & GAMBLE CO
2
$55.9
10.7TOILETRIES & COSMETICS
NOVO NORDISK A/S
3
$50.5
3.3HEALTHCARE
TOYOTA MOTOR CORP
4
$48.9
1.7AUTOMOTIVE
ELI LILLY & CO
5
$45.4
1.9HEALTHCARE
COMCAST CORP
6
$43.8
0.9BUSINESS & CONSUMER SVCS
PROGRESSIVE CORP
7
$38.2
5.2INSURANCE & REAL ESTATE
COMCAST CORP
8
$37.4
1.5PUBLISHING & MEDIA
GSK PLC
9
$36.6
7.2HEALTHCARE
ALPHABET INC
10
$31.8
0.8COMPUTERS, OFF. EQUIP. & STATIONERY

Source: Nielsen Ad Intel notes: Excludes PSAs. Spot TV Live+7 for P2+. Spot TV is inclusive of Nielsen’s top 10 Hispanic DMAs based on TV households. Political advertising pricing varies by station and is subject to change, therefore cannot be compared to previous time periods.

Note: Uncategorized promotional ad spend and impression data excluded from chart.

Set your brand apart from the competition with advertising intelligence across channels and platforms, including TV, print, digital, out-of-home, and cinema.

Video Games

Top 10

Discover the top video games Americans are looking to buy next.

Week ended September 28, 2024 | Console and PC

TITLERANKRankPrevious week's rankings
Grand Theft Auto VI
1
1
1
Call of Duty: Black Ops 6
2
2
2
Fortnite
3
3
2
Silent Hill 2 (2024)
3
3
9
Grand Theft Auto V (PS4, Xbox One, PC)
5
5
14
Grand Theft Auto V (PS5, Xbox Series X)
5
5
14
Marvel's Spider-Man 2
7
7
9
NBA 2K25
8
8
4
EA Sports Madden NFL 25
9
9
6
EA Sports FC 25
9
9
6

Source: Nielsen Video Games Tracking

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