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Mobile Recruiting Observations 2012 | MREC

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LinkedIn Talent Solutions
LinkedIn Talent Solutions

At MREC 2012, LinkedIn’s Leela Srinivasan presented observations from data and surveys on the movement towards mobile recruiting. Read Leela’s blog post, “3 Reasons You Can No Longer Ignore Mobile Recruiting” http://linkd.in/GzWEOL Learn more about LinkedIn Talent Solutions: http://linkd.in/18uJpZ1 Follow the LinkedIn company page: http://linkd.in/1f39JyH Tweet with us: http://bit.ly/HireOnLinkedIn

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Recruiting Solutions Mobile Recruiting Observations #mrec12 - September 2012 ORGANIZATION NAME
Methodology All respondents:  work in a corporate HR/recruiting setting Surveyed 3028 recruiting  represent an even mix of small, midsize and large enterprises professionals globally with  have at least some budget authority a LinkedIn profile  focus solely or primarily on recruitment May - July 2012 Nordics: 113 UK: 334 Netherlands: 226 Canada: 299 Germany: 97 France: 244 Spain: 100 Italy: 99 USA: 755 India: 255 Australia: 280 Brazil: 226 2
10% see mobile recruiting as a top 3 long-term trend
10% see mobile recruiting as a top 3 long-term trend vs. 5% in 2011…
…but still only #12 on list of top long-term trends
Only 27% agree mobile-friendly career presence is a company priority 100% LEADERS 8 90% 80% 19 70% 60% 29 LAGGARDS 50% 40% 20 30% NORDICS 20% 10% 25 0% Making our career presence mobile- friendly is a big priority for our company Strongly Somewhat Somewhat Strongly agree agree Neutral disagree disagree 6
Only 1 in 5 investing adequately in mobile process 100% LEADERS 4 90% 16 80% 70% 24 60% LAGGARDS 50% 21 40% 30% NORDICS 20% 35 10% 0% We have invested adequately in making our recruiting process mobile-friendly Strongly Somewhat Somewhat Strongly agree agree Neutral disagree disagree 7
Long way to go in optimizing career sites and jobs 19% say their career site is optimized for mobile LEADERS 21% say their job postings are optimized for mobile LEADERS 8
Mobile recruiting intentions good - but progress and know-how lacking; 1/3 ‘don’t know where to start’ 100% 100% 8 13 90% 90% 80% 23 80% 20 70% 70% 60% 60% 29 50% 50% 35 40% 40% 30% 18 30% 13 20% 20% 10% 23 10% 19 0% 0% Mobile recruiting is absolutely in our We don't know where to start with plans, but we haven't really started yet mobile recruiting Strongly Somewhat Somewhat Strongly agree agree Neutral disagree disagree 9
Talent acquisition leaders know it’s coming – but major shifts in policy, technology, and budget needed “If we don't change our application process to reflect how our candidates live the rest of 65% their lives using mobile, we'll lose them.” “If mobile applications are something a company would like to aggressively pursue, of those polled said that they will have no choice but to drastically within the next three simplify the process to apply.” years, they expect at least one-quarter of “The drag on this are the ATS vendors who job applications to be aren’t able to keep up with the pace of tech submitted via mobile change.” device “Someone will have to create one heck of a cost justification.” Source: poll in LinkedIn Corporate Recruiting Solutions customer group 10
Which is the better strategy? Build it and hope VS. Engage them where they will come they’re already going 11
How LinkedIn is helping (1): Mobile Company Pages 12
How LinkedIn is helping (2): Jobs in Mobile  23% of unique LinkedIn visitors come via mobile apps  All LinkedIn Jobs now distributed to relevant members in ‘recent updates’ stream  Members targeted based on profile information  Included with all LinkedIn Jobs at no extra cost Read more at http://lnkd.in/mobile-jobs 10
Additional resources On mobile jobs http://lnkd.in/mobile-jobs on LinkedIn On how to dial up your recruiting impact on http://talent.linkedin.com LinkedIn On how to recruit http://talent.linkedin.com/passivetalent passive talent Read our blog http://lnkd.in/talent-blog See more research http://lnkd.in/talent-slideshare Follow us @hireonlinkedin 11

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Mobile Recruiting Observations 2012 | MREC

  • 1. Recruiting Solutions Mobile Recruiting Observations #mrec12 - September 2012 ORGANIZATION NAME
  • 2. Methodology All respondents:  work in a corporate HR/recruiting setting Surveyed 3028 recruiting  represent an even mix of small, midsize and large enterprises professionals globally with  have at least some budget authority a LinkedIn profile  focus solely or primarily on recruitment May - July 2012 Nordics: 113 UK: 334 Netherlands: 226 Canada: 299 Germany: 97 France: 244 Spain: 100 Italy: 99 USA: 755 India: 255 Australia: 280 Brazil: 226 2
  • 3. 10% see mobile recruiting as a top 3 long-term trend
  • 4. 10% see mobile recruiting as a top 3 long-term trend vs. 5% in 2011…
  • 5. …but still only #12 on list of top long-term trends
  • 6. Only 27% agree mobile-friendly career presence is a company priority 100% LEADERS 8 90% 80% 19 70% 60% 29 LAGGARDS 50% 40% 20 30% NORDICS 20% 10% 25 0% Making our career presence mobile- friendly is a big priority for our company Strongly Somewhat Somewhat Strongly agree agree Neutral disagree disagree 6
  • 7. Only 1 in 5 investing adequately in mobile process 100% LEADERS 4 90% 16 80% 70% 24 60% LAGGARDS 50% 21 40% 30% NORDICS 20% 35 10% 0% We have invested adequately in making our recruiting process mobile-friendly Strongly Somewhat Somewhat Strongly agree agree Neutral disagree disagree 7
  • 8. Long way to go in optimizing career sites and jobs 19% say their career site is optimized for mobile LEADERS 21% say their job postings are optimized for mobile LEADERS 8
  • 9. Mobile recruiting intentions good - but progress and know-how lacking; 1/3 ‘don’t know where to start’ 100% 100% 8 13 90% 90% 80% 23 80% 20 70% 70% 60% 60% 29 50% 50% 35 40% 40% 30% 18 30% 13 20% 20% 10% 23 10% 19 0% 0% Mobile recruiting is absolutely in our We don't know where to start with plans, but we haven't really started yet mobile recruiting Strongly Somewhat Somewhat Strongly agree agree Neutral disagree disagree 9
  • 10. Talent acquisition leaders know it’s coming – but major shifts in policy, technology, and budget needed “If we don't change our application process to reflect how our candidates live the rest of 65% their lives using mobile, we'll lose them.” “If mobile applications are something a company would like to aggressively pursue, of those polled said that they will have no choice but to drastically within the next three simplify the process to apply.” years, they expect at least one-quarter of “The drag on this are the ATS vendors who job applications to be aren’t able to keep up with the pace of tech submitted via mobile change.” device “Someone will have to create one heck of a cost justification.” Source: poll in LinkedIn Corporate Recruiting Solutions customer group 10
  • 11. Which is the better strategy? Build it and hope VS. Engage them where they will come they’re already going 11
  • 12. How LinkedIn is helping (1): Mobile Company Pages 12
  • 13. How LinkedIn is helping (2): Jobs in Mobile  23% of unique LinkedIn visitors come via mobile apps  All LinkedIn Jobs now distributed to relevant members in ‘recent updates’ stream  Members targeted based on profile information  Included with all LinkedIn Jobs at no extra cost Read more at http://lnkd.in/mobile-jobs 10
  • 14. Additional resources On mobile jobs http://lnkd.in/mobile-jobs on LinkedIn On how to dial up your recruiting impact on http://talent.linkedin.com LinkedIn On how to recruit http://talent.linkedin.com/passivetalent passive talent Read our blog http://lnkd.in/talent-blog See more research http://lnkd.in/talent-slideshare Follow us @hireonlinkedin 11