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Talent Pool Report
Software Development
Australia and New Zealand
Q1 2014
By The Numbers
171,420 LinkedIn members
24,685 recent grads have
joined the workforce
21% of software
development professionals
are manager or above
1 in 6 changed jobs in the
past 12 months
Software development
professionals in Sydney
Area are 2.5x more likely to
be contacted by a recruiter
than those in Auckland
Overview & Methodology
A world of insights can be gathered from
LinkedIn’s 259 million members - the
world’s largest professional network.
Talent pools are defined by member
skillset, based on the skills and keywords
on a member profile. Skillsets group
similar and related skills that are critical
to a certain profession or industry.
Within each skillset LinkedIn Recruiter
activity and member characteristics are
used to determine supply and demand
for talent. A higher demand index
means that the average professional in a
region is interacting with recruiters more
frequently than peers in other regions.
Data about job consideration comes
from our semiannual talent drivers
survey of over 100,000 members.
Where should you look for talent?
What skills and keywords should you look for?
HIGH-DEMAND
HIDDENGEMS
SATURATED
# of LinkedIn Members
DemandIndex
MoreDemand
2,000 5,000 10,000 20,000 50,0001,000
Australia - Other
Brisbane Area (AU)
Sydney Area (AU)
Melbourne Area (AU)
New Zealand - All
Perth Area (AU)
Adelaide Area (AU)
Wellington & Wairarapa (NZ)
Waikato (NZ)
Canberra Area (AU)
New South
Wales (AU)
Queensland (AU)
LessDemand
Canterbury &
West Coast (NZ)
Auckland (NZ)
Newcastle Area (AU)
Requirements Analysis
Agile Methodologies
HTML
SDLC
XML
JavaScript
Business Analysis
Software Development
Java
C#
SQL
CSS
Software Development
What do software development
professionals look for in a job?
What schools do recent graduates
come from?
Most popular LinkedIn groups
Swinburne University of
Technology (AU)
Rmit University (AU)
University of Technology,
Sydney (AU)
University of New South
Wales (AU)
Monash University (AU)
University of Sydney (AU)
Queensland University of
Technology (AU)
University of Auckland (NZ)
Australian It Industry
.Net Developers
Australian Computer Society (Acs)
Aussie It Jobs
Software Testing & Quality Assurance (Qa) @Standqa
Which industries employ software development professionals?
How can you connect with software development professionals?
1. Leverage your Employees’ Networks
The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit an
employee’s profile page using Work With Us ads.
2. Engage in Conversation through Status Updates
Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority talent
pools. You can reach beyond your follower base using Sponsored Updates.
3. Tell a Relevant Talent Brand Story
Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool cares most
about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most relevant to them.
4. Measure and Track your Progress
Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up against
your competition.
Copyright © 2014 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in
the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
Additional Talent Pool Reports: lnkd.in/TalentDemand
Learn more about LinkedIn Talent Solutions: talent.linkedin.com
GOOD WORK/LIFE BALANCE
32%
32%
34%
44%
53%
53%
35%
35%
37%
33%
32%
CULTURE THAT FITS
MY PERSONALITY
GOOD RELATIONSHIP WITH
YOUR COLLEAGUES
ABILITY TO MAKE
AN IMPACT
JOB SECURITY
FLEXIBLE WORK
ARRANGEMENTS
56%
58%
43%
EXCELLENT COMPENSATION
AND BENEFITS
45%
CHALLENGING WORK
AU & NZ Average
Software Development
Professionals31%
57.7%
23.1%
5.9%
3.9%
3.0% 2.8% 2.1% 1.6%
ITANDSERVICES
COMPUTERSOFTWARE
TELECOMMUNICATIONS
DESIGN
FINANCIALSERVICES
MARKETINGAND
ADVERTISING
INTERNET
BANKING
50%
20%
10%
5%
2%
1%
0%

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Australia and New Zealand Software Development | Talent Pool Report

  • 1. Talent Pool Report Software Development Australia and New Zealand Q1 2014 By The Numbers 171,420 LinkedIn members 24,685 recent grads have joined the workforce 21% of software development professionals are manager or above 1 in 6 changed jobs in the past 12 months Software development professionals in Sydney Area are 2.5x more likely to be contacted by a recruiter than those in Auckland Overview & Methodology A world of insights can be gathered from LinkedIn’s 259 million members - the world’s largest professional network. Talent pools are defined by member skillset, based on the skills and keywords on a member profile. Skillsets group similar and related skills that are critical to a certain profession or industry. Within each skillset LinkedIn Recruiter activity and member characteristics are used to determine supply and demand for talent. A higher demand index means that the average professional in a region is interacting with recruiters more frequently than peers in other regions. Data about job consideration comes from our semiannual talent drivers survey of over 100,000 members. Where should you look for talent? What skills and keywords should you look for? HIGH-DEMAND HIDDENGEMS SATURATED # of LinkedIn Members DemandIndex MoreDemand 2,000 5,000 10,000 20,000 50,0001,000 Australia - Other Brisbane Area (AU) Sydney Area (AU) Melbourne Area (AU) New Zealand - All Perth Area (AU) Adelaide Area (AU) Wellington & Wairarapa (NZ) Waikato (NZ) Canberra Area (AU) New South Wales (AU) Queensland (AU) LessDemand Canterbury & West Coast (NZ) Auckland (NZ) Newcastle Area (AU) Requirements Analysis Agile Methodologies HTML SDLC XML JavaScript Business Analysis Software Development Java C# SQL CSS
  • 2. Software Development What do software development professionals look for in a job? What schools do recent graduates come from? Most popular LinkedIn groups Swinburne University of Technology (AU) Rmit University (AU) University of Technology, Sydney (AU) University of New South Wales (AU) Monash University (AU) University of Sydney (AU) Queensland University of Technology (AU) University of Auckland (NZ) Australian It Industry .Net Developers Australian Computer Society (Acs) Aussie It Jobs Software Testing & Quality Assurance (Qa) @Standqa Which industries employ software development professionals? How can you connect with software development professionals? 1. Leverage your Employees’ Networks The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit an employee’s profile page using Work With Us ads. 2. Engage in Conversation through Status Updates Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority talent pools. You can reach beyond your follower base using Sponsored Updates. 3. Tell a Relevant Talent Brand Story Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool cares most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most relevant to them. 4. Measure and Track your Progress Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up against your competition. Copyright © 2014 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved. Additional Talent Pool Reports: lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: talent.linkedin.com GOOD WORK/LIFE BALANCE 32% 32% 34% 44% 53% 53% 35% 35% 37% 33% 32% CULTURE THAT FITS MY PERSONALITY GOOD RELATIONSHIP WITH YOUR COLLEAGUES ABILITY TO MAKE AN IMPACT JOB SECURITY FLEXIBLE WORK ARRANGEMENTS 56% 58% 43% EXCELLENT COMPENSATION AND BENEFITS 45% CHALLENGING WORK AU & NZ Average Software Development Professionals31% 57.7% 23.1% 5.9% 3.9% 3.0% 2.8% 2.1% 1.6% ITANDSERVICES COMPUTERSOFTWARE TELECOMMUNICATIONS DESIGN FINANCIALSERVICES MARKETINGAND ADVERTISING INTERNET BANKING 50% 20% 10% 5% 2% 1% 0%