The document provides tips for companies to turn their entire teams into recruiting machines by using LinkedIn effectively. It discusses how companies can use inside-out branding by empowering employees to share their experiences and become brand ambassadors. It also discusses using inside-out sourcing by tapping into employees' professional networks to find quality candidates. The document emphasizes that by transparently involving employees and encouraging information sharing, companies can create viral recruiting efforts.
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5. The LinkedIn network: by the numbers
2
New members per second
175M
1
Members Worldwide
100%
Of the Fortune 500 companies represented
82%
Fortune 100 Companies use our Recruiting Solutions
1 As of May 3, 2012
6. Our employee base quadrupled in the last three years
2800 +
2110
990
480
340
2008 2009 2010 2011 2012
14. Career Transformations
Michael P. Nguyen
Finance/Accounting
Michael P.
LinkedIn Nguyen
The Food Guy
LinkedIn
Catherine Porter
Business Development
Catherine Porter
LinkedIn
Acting Country Manager, Japan
LinkedIn Japan
17. We solicit feedback, we listen, we act
We act with high integrity in all
business affairs. 6.1
Opportunities exist at LinkedIn
to pursue my career goals. 5.7
Employees collaborate well
across departments/teams. 5.2
1 2 3 4 5 6 7
22. Our employees inspire one another
Why a Neurosurgeon Became a LinkedIn and Bay to Breakers: A
LinkedIn Data Scientist Passion For Winning
“I came here because I want to be a better “The company has supported me in
analyst. Working at LinkedIn sharpens my pursuing my Olympic dreams while giving
skill set a little more each day, and I’m me the opportunity to create an employee
thankful for the challenge and the opportunity program around my passions – this speaks
to learn.” volumes about how important employees
are to the company.”
-- Simon Zhang, Director, Business Analytics -- Armen Vartanian, Real Estate & Facilities
27. Thinking Backwards
Advertise &
Phone Screen
Moment 1
Interview,
Assess, Offer
?
Before Day 1 Day 1 Year 1 Beyond Year 1
Skills,
Experience, Title, Company, DOING, Work, Opportunity,
HAVING, Location, $$, Impact, Long-term
Academics, Responsibilities Learning, Team, Impact, Long-
Competencies Total $$ term $$ %
Candidate Acceptance
Opt-in Screen Criteria
28. Talent Acquisition Strategy
Scarcity Attract Assess Hire
Passive
Maximize Quality of Hire
Shorter Time to Fill Using the Golden Rule of PCR
83%
Lower Cost per Hire
Balanced SEO and Branding
Emphasis on new active sourcing channels
17% Customer care focus
Fill Seats with Best Who Apply
Quality of Hire is Problematic
Surplus Time to Fill is Hiring Manager Dependent
Active
29. Talent Acquisition Strategy
Scarcity Attract Assess Hire
Passive
The Recruiting Performance Trifecta
Maximize Quality of Hire – Minimize Time-to-Fill
83%
Reduce Cost/Hire
Balanced SEO and Branding
Emphasis on new active sourcing channels
17% Customer care focus
Fill Seats with Best Who Apply
Quality of Hire is Problematic
Surplus Time to Fill is Hiring Manager Dependent
Active
31. Thinking Inside-Out
1st – Connectedness
Targeted
Compelling Everyone Else
Narrow Casting
Highest ROE
2nd Degree
2nd – Networking 1st Degree
Referrals – Warm Calls ERP/HM
VTC – PERP
High ROE You
Groups
3rd Degree – REACH
Nodes
High Volume
Pushed Postings Connections
Broad Casting
Low ROE 3rd Degree+
Think In-Out vs. Out-In
ROE: Return on Effort
32. Hiring Manager Driven Metrics
Personal
Improvement C B
Goal
D
A
Quality of Hire
B+ or better
3-4 Prospects Quality of Hire
72 hours
Interviews/Hire
3
72 3-4 STOP 4
2
Hours
1
Time-to-Fill INTERVIEW
S
3 Weeks HIRE
4-5 Prospects
33. Hiring Manager Driven Metrics
Personal
Think
Improvement
Goal
C B
Inside-Out D
A
Quality of Hire
Upside-Down
B+ or better
Backwards
3-4 Prospects Quality of Hire
72 hours
Interviews/Hire
3
72 3-4 STOP 4
2
Hours
1
Time-to-Fill INTERVIEW
S
3 Weeks HIRE
4-5 Prospects
40. 1,830 recommendations
(see http://lnkd.in/jobs_recos)
“Much better than everything else we've tried. Better candidates,
better matches, AND more response. We're done with the big online
job boards; LinkedIn beats them by a mile”
NYC 6/12
“LinkedIn Jobs has expanded our candidate pipeline and creates
greater awareness of our growing company”
Chicago 6/12
“… I have found LinkedIn to be a tremendous asset. My postings
being available to not only job seekers but people in my network gave
me the added benefit of word of mouth recommendations that I
wouldn't have gotten through posting on a traditional jobs site.”
San Francisco 5/11
Recruiting Solutions 40
41. LinkedIn Jobs-
Members see personalized jobs every time they log in
Waterfall Mobile posted a job you may be interested in: Sr Software
Engineer
Share ● Careers ● See more jobs ● 6 minutes ago
Jobs You May Be Interested In
Erica Robertson
Sr Software Engineer Sr Software Engineer
x
Waterfall Mobile
ACME systems
Sr. Sr Software Engineer x
Amazon
Jobs You May Be Interested In beta
Sr Software x
Product Marekting
Account Executive Engineer x
Manager
xyzCo – Sunnyvale, CA
NetApp
NetApp– Sunnyvale, CA
Product Marketing Manager
Sr. Account Executive x
Amazon.com – Seattle, WA
Amazon.com – Seattle, WA
See more »
Sales Manager
Senior Product x
NetApp – San Jose, CA
Manager
NetApp – Santa Clara, CA
See more »
Recruiting Solutions 41
42. Target every candidate with relevant jobs automatically
Jobs you may be interested in Jobs you may be interested in Jobs you may be interested in
HR Director Sr Software Engineer Finance Manager
Waterfall Mobile Waterfall Mobile Waterfall Mobile
Sr. HR Director Sr. Sr Software Engineer Financial Analyst
Gap Inc. Amazon Bank of America
Steve Erica Bryan
Director of HR Sr Software Engineer Finance Analyst
>50% job applications from recommended jobs [Not searched]
Recruiting Solutions 42
43. LinkedIn members forward your jobs to
the right candidates
Fact: Each job is forwarded 11 times on average
Recruiting Solutions 43 43
44. They also see who they know at the
company
Recruiting Solutions 44
45. Jump-start your search with profile
matches
Start sourcing in seconds LinkedIn suggests up to
with a list of high potential 50 relevant candidates
profile matches each time you post
Recruiting Solutions 45 45
46. Reach the best candidates, not just the
active ones
<20%Active
• Identity
+175M
members • Networking
• Insights
You hired over
>80% 25
Passive LinkedIn members last year
Recruiting Solutions 46
47. You need a better strategy to reach them
vs.
Recruiting Solutions 47
48. For comprehensive sourcing, try LinkedIn Recruiter-
Engage the world’s best passive talent
Expand your reach and access the entire LinkedIn network
Contact candidates directly with InMail
Manage your pipeline with your team
Increase your team’s sourcing productivity
Recruiting Solutions 48
49. Anchor your presence with a LinkedIn Career Page-
Show relevant opportunities with rich employer branding
Recruiting Solutions 49
53. What’s the #1 activity on LinkedIn?
Looking at your
connections’ profiles!
Recruiting Solutions 53
54. This is what they see….*
Erica Robertson
Senior Java Developer
ACME systems
Recruiting Solutions 54
55. This is what they could see…
Erica Robertson
Senior Java Developer
ACME systems
Recruiting Solutions 55
56. Career Pages
We’re hiring
LinkedIn
Jobs
Work With Us LinkedIn
Ads Recruiter
Recruiting Solutions 56
57. 5 smart branding
and sourcing tips
Recruiting Solutions
v
Recruiting Solutions 57
58. 1. Embrace your profile as a branding vehicle
“Steve is one of the most skilful and effective
Human Resources executives I have ever
had the opportunity to work with. His keen
sense of individual and group dynamics
provides him with a strong foundation to bring
out the best in others.”
Laurence Akiyoshi, Consultant, LinkedIn
Recruiting Solutions 58
59. 2. Make sure your team does the same
Summary
I would love to help you be a part of our team in making LinkedIn THE social networking site for
professionals.
LinkedIn is a company that is changing people’s lives around the world. We are at a point in our
growth where your input will help shape our future.
Please contact me if you’re interested in working for a great pre-IPO, hyper-growth company
(xuan@linkedin.com).
Recruiting Solutions 59
60. 3. Make your company page all it can be
Recruiting Solutions 60
61. 4. Get serious about your LinkedIn
followers
Recruiting Solutions 61
62. 5. Keep in touch!
Follow @hireonlinkedin
http://talent.linkedin.com
– Recruiting blog (http://talent.linkedin.com/blog)
– Free events
– Research
– Case studies and more
http://blog.linkedin.com
– LinkedIn platform updates
– Examples of branding through employees
Recruiting Solutions 62