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Rob Humphrey
Strategic Initiatives Leader
@linkedinrob
Cecile Arsan
Product Marketing Manager
@cecilearsan
#hiretowin

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©2013 LinkedIn Corporation. All Rights Reserved.
Students
#hiretowin

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Identity

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20,000,000

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Connect
Connections and Insights
linkedin.com/alumni

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“35% of students plan to use LinkedIn
as their primary source for their job hunt
up 700% from 2010.”

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Engage

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©2013 LinkedIn Corporation. All Rights Reserved.
Universities
#hiretowin

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Integrate
Unique Insights and Access

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Promote
Universities become evangelists

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Employer Set-List for Success
#hiretowin

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©2013 LinkedIn Corporation. All Rights Reserved.
1. Build Brand | Post Your Jobs
1. Build your Brand
linkedin.com/studentjobs

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©2013 LinkedIn Corporation. All Rights Reserved.
|
2. Expand your Fan Base
linkedin.com/alumni

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©2013 LinkedIn Corporation. All Rights Reserved.
3. Amplify your Brand3. Amplify your Brand
Follower Ecosystem http://linkd.in/TA4uas

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4. Create Backstage Experiences

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©2013 LinkedIn Corporation. All Rights Reserved.
5. Focus on Art. Not Process.

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©2013 LinkedIn Corporation. All Rights Reserved.

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©2013 LinkedIn Corporation. All Rights Reserved.
Employer Set-List for Success
1. Build your Brand | Post Student Jobs
2. Expand your Fan Base | Alumni Tool
3. Amplify your Brand | Follower Ecosystem
4. Create Backstage Experiences | Targeted Search
5. Focus on the Art | Student Group Discussions

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Sneak Peak – May 9
Follow us @ talent.linkedin.com/blog

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