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Marketing for Talent Acquisition Teams | Webcast

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LinkedIn Talent Solutions
LinkedIn Talent Solutions

In this webcast, SapientNitro shares how they defeated organizational challenges to identify their talent brand and align that with their talent acquisitions strategy. Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT Tweet with us: http://bit.ly/HireOnLinkedIn

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Connected Thinking across Recruitment and Marketing Talent Acquisition and Talent Branding:

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2 Today’s speakers Kristina Shedd Director, Global Hiring SapientNitro Emily Brewer Senior Manager, Global Marketing SapientNitro Leela Srinivasan Group Marketing Manager LinkedIn Talent Solutions #talentbrand

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PASSIONATE PEOPLE 7000+ OFFICES GLOBALLY CONNECTED 31 YEARS OF CUSTOMER INNOVATION 20 COMPANY 1 2012 AGENCY REPORT: # 1 Largest Digital Agency US # 3 Largest Digital Agency Worldwide # 12 World's Largest Agency All Disciplines LEADER: Gartner Magic Quadrant for Global Digital Marketing Agencies Forrester Wave™: Global Commerce Service Providers US Digital Agencies – Mobile Marketing OUR COMPANY LEADER: #talentbrand

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WE DEFINE STRATEGIES WE BUILD BRANDS WE CREATE EXPERIENCES WE DELIVER CUSTOMER PLATFORMS WHAT WE DO A compelling narrative. A powerful tech engine. #talentbrand

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OUR CLIENTS

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Talent Acquisition & Talent Brand

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WHERE WE WERE

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8 WHAT WE NEEDED: A coordinated team

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OUR TALENT BRAND  Made a decision to invest in recruitment marketing and rebuild a program around it.  Created a strategy to re-engage with audiences both internally and externally.  Developed compelling content around the themes that mattered most for our employer brand.  Focused on the right messaging, making it authentic, and making it timely.  Adapted the story to be relevant around the globe: APAC, Europe, India and North America.  Chose the right vehicles to bring that message to the right audience #talentbrand

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TALENT ACQUISITION #talentbrand

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FIRST THINGS FIRST  Events: Industry and Domain Specific  Employee Referrals: Our Best Source of Hires  Candidate Experience: Make it Count  Workplace Excellence: Walk the Talk  Social Media: The Usual Suspects  Culture Content: Stand Out  Thought Leadership: Best in Class  PR and Advertising: Get Noticed  Employer Brand: A can of worms… #talentbrand

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STORYTELLING: CONTENT  The kinds of information you choose to highlight will go a long way in furthering your brand.  Move past likes and followers to engagement. It is more meaningful.  Think about the channel before you post the content.  Be authentic.  Invest in promoting content when and where it makes sense.  Aim for measureable results.  Make a greater investment where you see results. #talentbrand

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MAKING AN IMPACT  Progress to hiring goals is easily measured, employer brand impact on the other hand….  Strategic investments in LinkedIn’s product suite led to measurable results.  51% of our hires in Q4 2012 were impacted by LinkedIn in some way.  Job postings and application clicks saw huge improvement.  Career page views increased 5x.  Our reach grew with over 3,000 new followers per month.  Work With Us ads drove 30% more traffic for us on LinkedIn.  In short – there was a measurable impact on our brand and reach. #talentbrand

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14 45 Likes 18.2K Impressions 0 Likes 9.7K Impressions Engaging with Content #talentbrand

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- 500 1,000 1,500 2,000 2,500 # New Followers Added Per Month 8.8k Followers Sep 1st, 2012 20.2k Followers May 1st, 2013 Increased Follower Growth by Over 200% #talentbrand

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16 - 1,000 2,000 3,000 4,000 5,000 6,000 7,000 - 1,000 2,000 3,000 4,000 5,000 6,000 # Career Page Visitors # Job Apply Clicks +5x Aug 2012 to April 2013 +10x Aug 2012 to April 2013 Increased Traffic to Career Page and Job Apply Clicks #talentbrand

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Our Brand = Our People

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 Start with experience and drive with your story.  Put the right content in the right place at the right time.  Your people = your brand.  Talent Acquisition and Marketing = Power Couple.  Employer Branding = Results. EMPLOYER BRAND #talentbrand

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19 Q&A

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Additional resources 20 lnkd.in/LIwebcasts Access our library of free recorded webcasts on employer branding, passive candidate recruiting and more lnkd.in/gettheplaybook Get our 5 step plan for creating, launching and measuring your company’s talent brand lnkd.in/LIsolutions Learn more about LinkedIn Recruiter, Job Slots, LinkedIn Career Pages and Work with Us

More Related Content

Marketing for Talent Acquisition Teams | Webcast

  • 1. Connected Thinking across Recruitment and Marketing Talent Acquisition and Talent Branding:
  • 2. 2 Today’s speakers Kristina Shedd Director, Global Hiring SapientNitro Emily Brewer Senior Manager, Global Marketing SapientNitro Leela Srinivasan Group Marketing Manager LinkedIn Talent Solutions #talentbrand
  • 3. PASSIONATE PEOPLE 7000+ OFFICES GLOBALLY CONNECTED 31 YEARS OF CUSTOMER INNOVATION 20 COMPANY 1 2012 AGENCY REPORT: # 1 Largest Digital Agency US # 3 Largest Digital Agency Worldwide # 12 World's Largest Agency All Disciplines LEADER: Gartner Magic Quadrant for Global Digital Marketing Agencies Forrester Wave™: Global Commerce Service Providers US Digital Agencies – Mobile Marketing OUR COMPANY LEADER: #talentbrand
  • 4. WE DEFINE STRATEGIES WE BUILD BRANDS WE CREATE EXPERIENCES WE DELIVER CUSTOMER PLATFORMS WHAT WE DO A compelling narrative. A powerful tech engine. #talentbrand
  • 9. OUR TALENT BRAND  Made a decision to invest in recruitment marketing and rebuild a program around it.  Created a strategy to re-engage with audiences both internally and externally.  Developed compelling content around the themes that mattered most for our employer brand.  Focused on the right messaging, making it authentic, and making it timely.  Adapted the story to be relevant around the globe: APAC, Europe, India and North America.  Chose the right vehicles to bring that message to the right audience #talentbrand
  • 11. FIRST THINGS FIRST  Events: Industry and Domain Specific  Employee Referrals: Our Best Source of Hires  Candidate Experience: Make it Count  Workplace Excellence: Walk the Talk  Social Media: The Usual Suspects  Culture Content: Stand Out  Thought Leadership: Best in Class  PR and Advertising: Get Noticed  Employer Brand: A can of worms… #talentbrand
  • 12. STORYTELLING: CONTENT  The kinds of information you choose to highlight will go a long way in furthering your brand.  Move past likes and followers to engagement. It is more meaningful.  Think about the channel before you post the content.  Be authentic.  Invest in promoting content when and where it makes sense.  Aim for measureable results.  Make a greater investment where you see results. #talentbrand
  • 13. MAKING AN IMPACT  Progress to hiring goals is easily measured, employer brand impact on the other hand….  Strategic investments in LinkedIn’s product suite led to measurable results.  51% of our hires in Q4 2012 were impacted by LinkedIn in some way.  Job postings and application clicks saw huge improvement.  Career page views increased 5x.  Our reach grew with over 3,000 new followers per month.  Work With Us ads drove 30% more traffic for us on LinkedIn.  In short – there was a measurable impact on our brand and reach. #talentbrand
  • 14. 14 45 Likes 18.2K Impressions 0 Likes 9.7K Impressions Engaging with Content #talentbrand
  • 15. - 500 1,000 1,500 2,000 2,500 # New Followers Added Per Month 8.8k Followers Sep 1st, 2012 20.2k Followers May 1st, 2013 Increased Follower Growth by Over 200% #talentbrand
  • 16. 16 - 1,000 2,000 3,000 4,000 5,000 6,000 7,000 - 1,000 2,000 3,000 4,000 5,000 6,000 # Career Page Visitors # Job Apply Clicks +5x Aug 2012 to April 2013 +10x Aug 2012 to April 2013 Increased Traffic to Career Page and Job Apply Clicks #talentbrand
  • 17. Our Brand = Our People
  • 18.  Start with experience and drive with your story.  Put the right content in the right place at the right time.  Your people = your brand.  Talent Acquisition and Marketing = Power Couple.  Employer Branding = Results. EMPLOYER BRAND #talentbrand
  • 20. Additional resources 20 lnkd.in/LIwebcasts Access our library of free recorded webcasts on employer branding, passive candidate recruiting and more lnkd.in/gettheplaybook Get our 5 step plan for creating, launching and measuring your company’s talent brand lnkd.in/LIsolutions Learn more about LinkedIn Recruiter, Job Slots, LinkedIn Career Pages and Work with Us