Redpoint for Retail
Data-Driven Personalization that Converts
A single, comprehensive view of every customer, updated in real time, means accurate marketing campaigns that build brand loyalty. With the right data, you can easily deliver personalized omnichannel experiences that generate tangible ROI.
Data-Driven Retailers Trust Redpoint
Why is a Golden Record So Important in Retail?
A single customer can shop online or in-store and use multiple email or even physical addresses. How can marketers design accurate campaigns if the data collected on these shoppers isn’t cohesive or timely?
The truth is, they can’t.
To craft a truly personalized CX that converts, you need data that’s accurate, up-to-date and presented in a record that’s accessible –allowing you to understand it and put it to use easily and quickly.
Redpoint for Retail …
Unlocks Customer Insights for Unparalled Personalization
Our CDP gathers and synthesizes data from every customer touchpoint, giving you deep insights into customer behavior, preferences and intent. This allows you to tailor offers, recommendations, and communications to individual preferences.
Drives Frictionless Omnichannel Experiences
Easily orchestrate customer interactions across online and offline channels – up to a real-time cadence. Deploy consistent messaging that captures every cross-sell opportunity while avoiding over-marketing.
Integrates Seamlessly with Your Existing Martech Stack
A composable architecture and open APIs enable seamless integration with any tech stack, AI approach, or cloud environment – so you can rapidly respond to business changes and grow your use cases.
Retail Use Cases
The Redpoint CDP meets any retail use case and seamlessly scales to accommodate your evolving needs.
Personalized Loyalty Interactions
AI Product Recommendations
Triggered Messaging Sequences
Audience Suppression for Ads
Abandoned Cart Marketing
Newsletter Personalization
On-line/Off-line Cross Selling
Anonymous to Known Paid Media Journeys
Deep Situational Personalization
Multi-Stage Email Campaigns
Omnichannel Personalization
AI & Data Fueled Journey Optimization
Welcome Offers
Real-Time Optimization
Personalized POS & Customer Service
What Retailers Say About Redpoint
“
Being able to bring all the data together in one place, compare it, clean it, and provide a consistently clean piece of information – a single view of the truth – is critical.
”
Global Activewear Brand