WARC Advisory
Grow your marketing credibility with the C suite
Elevate your internal and external profile, build the right capabilities within your team and maximise creative impact.
Get and stay ahead with our bespoke learning and content programmes - based on marketing effectiveness research and best-in-class evidence.
How we've helped
Hear from Joe McCambley, Chief Marketing Officer at Saatva, about how their partnership with WARC Advisory helped them build their teams marketing capabilities and creative effectiveness. Listen to how his company went from losing money in 2018, to increasing market share to get to a ‘very healthy’ place now, all using WARC Advisory’s support.
Why WARC Advisory?
Objective and
independent analysis
WARC has no agenda other than providing what’s right for you. We use independent evidence from over 80,000 sources including case studies, best practice reports and research papers
Trusted advice from the brightest minds
WARC gives you access to brand leaders, awards winners, and seminal research authors together with the latest intelligence from our network of over 50 industry partners
A global outlook on effectiveness
We curate the most relevant research, trends, and examples from over 120 countries and 130 product sub-categories to help you get clear insights into your category and audience
Our advisors
ED PANK
MD, APAC and SVP, WARC Advisory
Ed opened WARC’s Asia Pacific HQ in 2011 and became SVP of WARC Advisory’s global practice in 2021. A seasoned keynote speaker, Ed is an evangelist for smarter insights and strategic thinking. He has won several awards, including Effies, and has judged for the MMAs, Singapore Effies, Australia APG and Mumbrella APAC Awards.
Watch
Effectiveness in uncertain times
Shares evidence and insights on how brands can respond and rebound from the COVID-19 crisis
Read
India becomes a super-power of marketing effectiveness
Indian campaigns have featured at the very top of WARC rankings
Watch
WARC Webinar:
What makes consumers share content across different territories?
KATIE STERLING
Advisory Director
Katie heads up WARC Advisory and has worked on end-to-end management of a range of tailored solutions. She has worked with many large scale clients across markets to inform strategic objectives through effectiveness research and best-in-class evidence. Prior to moving back to London in 2019 to launch WARC Advisory Katie was based in Singapore working directly with WARC's client base in Asia.
IMAAD AHMED
Head of Advisory, EMEA & Americas
Imaad has led marketing teams and initiatives for almost 20 years. He joined WARC Advisory in 2020 and has partnered with the likes of De Beers, Pernod Ricard, LinkedIn, Spotify and many others to support their training, thought leadership and benchmarking needs. A regular speaker at major industry events, he has presented at the Festival of Marketing, IPA EffWorks and Cannes Lions.
ASHIK ASHOKAN
Head of APAC Advisory and Global WARC Academy Lead
Ashik is an award-winning strategist who has worked with Fortune 500 companies and government bodies across the globe. As an effectiveness expert, he has published numerous content pieces and spoken at global stages about marketing that matters. He leads the Advisory wing for APAC and focuses on key accounts globally at WARC.
KAVITA PATEL
Advisory Lead, EMEA
Kavita has spent 10 years in global planning and strategy roles across various network media agencies. She has worked with some of the world's most iconic brands including P&G, LEGO & Amazon and enjoys tackling marketing challenges with tenacity and creativity.
ALEXIS GRESH
Advisory Lead, Americas
As WARC’s lead consultant in North America, Lexi partners with Fortune 500 companies to navigate the evolving marketing landscape. With a decade-long career as a marketer, researcher, and public speaker, she often takes the stage to illuminate industry insights.
WARC Advisory tailored solutions
Designed from a foundation of marketing effectiveness research, we help you in 3 areas:
Our industry knowledge and network of experts come to life in interactive training sessions - helping you leverage marketing to drive business growth.
Dive into comprehensive research so you can establish authority, attract new opportunities, and drive growth.
Bridge the gap between the C-suite and marketing. We’ll help you establish clear processes to identify the impact of your marketing activities, using forecasts, data, benchmarks, and measurement best practice.