Categories Marketing Agencies Creative Media Sustainability Technology

Brand safety

Brand safety keeps a brand's reputation safe from any negative or damaging influence online. We explore the safety strategies global brands use to protect their image and reputation, especially on the social media platforms that play an influential role in the flow of information.

All Media Media planning & buying Future of TV Measurement Brand safety Retail media
los angeles times on desktop and washington post on smartphone

29 Oct 2024

9 min read
LA Times & WaPo may suffer brand damage from refusals to endorse a presidential candidate
Public Relations (PR)
A hightlighter marking the word 'safety'

29 Oct 2024

6 min read
If it’s brand safety you really want, drop the tech and trust the editors
Opinion
cmo spotlight title card

28 Oct 2024

3 min read
The Drum & ANA launch ‘CMO Spotlight’ series at the ANA Masters of Marketing 2024
Brand strategy
federal trade commission

23 Oct 2024

3 min read
Brands unprepared as new FTC deceptive advertising rules take effect
Influencer marketing
Pills arranged attractively on an orange background

10 Oct 2024

4 min read
Pharma must embrace purpose – for both social impact and business growth
The Drum Network
HIGNFY

08 Oct 2024

4 min read

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Premium Item

04 Oct 2024

6 min read
How fast fashion is shaking up the luxury industry
Marketing
Fake news concept

30 Sep 2024

9 min read
Experts decry adtech failures as brands’ ads appear alongside Haitian immigrant misinfo
Media
X app open on mobile phone

26 Sep 2024

7 min read
X transparency report looks like ‘last-ditch effort to win back advertisers’
Media

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024