PrODUCT PHILOSOPHY
At WTHR, we live for the outdoors, just like you. And we all face the outdoor elements with something that can never be replaced: our skin. Our skin acts as a natural barrier from the elements, and like the clothes we wear, skin — especially our facial skin — gets worn by the weather and needs care the same way we maintain our equipment or fuel for a big day out.
And with that experience, we saw the real need to make our fellow adventurers more aware of the risks that come with our lifestyles. So, we developed a line of products that empower outdoor athletes to protect, cleanse, and restore the face’s sensitive skin.
BUILT FOr ATHLETES
Outdoor athletes, especially those training at altitude, are at a greater risk for sun-damaged skin and skin cancer. We developed WTHR's Protect line with this in mind, looking for an easy way to shield our sensitive facial skin from the sun. Each WTHR product in the Protect line is made with non-nano Zinc Oxide, a mineral sunscreen with broad spectrum UVA and UVB protection that's also Hawaii Reef Compliant. We also chose packaging that was big enough to make application a breeze, but small and light enough to fit in your pocket or pack. The oval shape makes it easier to grip with a gloved or sweaty hand.
Beyond sun protection, we also wanted our formulations to support and restore the sensitive skin on our face from wind, dry air, and other weather conditions. The natural skin barrier on our face isn't as strong as on other parts of the body, leading to more water loss and that dry, itchy feeling we all hate. Every WTHR product contains Microalgae Oil, a biobased emollient which helps to reduce the skin’s moisture loss and assist in the absorption of other beneficial active ingredients. Our TSA-friendly packaging makes it easy to toss in your pack, wherever you're headed.
PrEMIUM SKINCArE
Our mantra in creating WTHR was that our products had to both work great and feel great.
With that thinking in hand, we worked with some of the industry’s best product developers to deliver not only the science behind formulation efficacy, but the art that makes for an amazing product experience. Like any other piece of equipment, there are good, better, and best options, and we have set our sights on Best. The glide of our SPF products is exceptional, the gentle cleanser feels like a fresh start, and the silky, lightweight texture of our Face Cream feels amazing. These are the qualities that only premium skincare can deliver.