Our Group
The Brandtech Group is a marketing technology group that helps brands do their marketing better, faster and cheaper using the latest technology
The Brandtech Group (formerly known as You & Mr Jones) was founded in June 2015
Group Companies
Oliver (part of Inside Ideas Group) is the pioneer and global leader in building in-house digital marketing capabilities for global brands. Repeatedly recognized by Adweek as the world’s fastest growing large agency, the company is at the forefront of implementing generative AI through in-house studios.
Gen AI will create the biggest creative revolution in history
Jellyfish is one of the world's leading digital and performance marketing companies with unparalleled levels of expertise and accreditation across all today's leading technology platforms. It created the Share-of-Model concept to help brands understand and track how they are perceived by Gen AI platforms.
Created in 2018, Pencil is the world’s #1 generative AI marketing platform and has made more than 1 million ads across 5,000 brands. More than 1 billion in media spend has flowed through the platform , allowing it to make performance predictions. It is the only Gen AI marketing company named by Fast Company as a Most Innovative Company 2024.
The Gen AI revolution is horizontal and will disrupt everything
Gravity Road brings together marketing, media, entertainment and technology to create compelling and unique content that builds brands. It is expert in generative AI innovation, using a platform-first approach that has led it to be Campaign’s Global Social Media Agency of the Year 2023 and Digital Innovation Agency of the Year multiple times.
It’s not about “marketing to consumers”, but about mattering to people
Gen AI will put the Creator Economy on steroids
Better, faster, cheaper using technology
We invest in startups building tech-enabled ways for global brands to do their marketing better, faster and cheaper.
Here are some representative Brandtech Ventures investments.
Got a startup we should know about?
Brandtech Ventures Investments
The mobile phone made everyone a creator, Gen AI makes everyone an ad agency
You can no longer buy attention, you have to earn it
Brands used to be defined by what brands said to people, they’re now defined by what people say to people
Gaming culture is driving culture
The Gen AI revolution is horizontal and will disrupt everything
Without a purpose beyond profit, people won’t work for you or buy your products
Better, faster, cheaper using technology
Leadership
The Brandtech Group is a partnership of brand and technology experts, and like-minded entrepreneurs from around the world.
The mobile phone made everyone a creator, Gen AI makes everyone an ad agency
Emma Cookson
Partner
Emma Cookson
Partner
Emma works with our global brand clients to elevate their marketing strategy and operations. Emma’s background is in brand strategy and she previously served as North American Chairman and CEO of renowned creative agency BBH. After 19 years in the US, Emma is now London-based.
David Jones
Founder / CEO
David Jones
Founder / CEO
David created The Brandtech Group (formerly known as You & Mr Jones) to use the power of technology to help global brands do their marketing better, faster and cheaper. He’s also co-founder of the not-for-profit organization One Young World, and author of Who Cares Wins: why good business is better business.
Matthieu Bucaille
Partner
Matthieu Bucaille
Partner
Matthieu is our Global CFO and drives our profitable growth. He joined the Group in 2024 after an illustrious 25+ year career at financial advisory and asset management firm Lazard, with senior executive roles including CEO of Lazard International and Global CFO of publicly listed Lazard Ltd.
Karima Otmani
Partner
Karima Otmani
Partner
Karima joined group leadership in January 2021, having spent 18 months as Deputy Group CFO. A background in audit and transactions at PwC, internal audit for Etam, Richemont and Publicis, as well as four languages spoken, give Karima the expertise to lead, alongside our global CFO, The Brandtech Group to the next level in terms of financial controls.
The Gen AI revolution is horizontal and will disrupt everything
Jean-Marc Antoni
Founding Partner
Jean-Marc Antoni
Founding Partner
Jean-Marc is Founding Partner and was our Global CFO from launch until 2024, and is graduating to a part-time advisory role. Prior to The Brandtech Group, Jean-Marc was Global CFO at Havas, the $2.9 billion revenue marketing and advertising holding company. He is based in Paris.
Gen AI will create the biggest creative revolution in history
Julie Hardy
Partner
Julie Hardy
Partner
Julie specializes in digital transformation, omnichannel and direct-to-consumer strategy, primarily in the beauty and luxury sectors. She works with our clients to design future-proof brand ecosystems and growth-hacking programs, building synergies across group companies. After 10 years in New York, she is now based in Paris.
Daniel Floyed
Partner
Daniel Floyed
Partner
Daniel leads global group clients to create and deliver integrated tech-enabled solutions for their businesses. He has more than 20 years' experience, leads our gaming capability, and prior to joining the group ran Havas UK. Daniel has been involved in our purpose beyond profit, the youth leadership charity One Young World, since its inception.
Gaming culture is driving culture
Rebecca Sykes
Partner
Rebecca Sykes
Partner
Rebecca leads the group's approach to emerging technology, including generative AI, metaverse and web3 environments. She also brings considerable experience in the development of innovative brand content creation models, knowledge she honed as CEO of Mofilm. Rebecca joined The Brandtech Group’s central team in 2021.
André Pinto
Partner
André Pinto
Partner
André is Paris-based and responsible for group M&A. Before The Brandtech Group, he served as Regional CFO for Havas in Brussels, Buenos Aires, Madrid, New York, London and Hong Kong, as Head of M&A for Havas, and as Global CFO for Publicis Worldwide. André’s career has seen him make more than 120 majority stake deals across all global markets.
You can no longer buy attention, you have to earn it
Annette Stover
Partner
Annette Stover
Partner
Annette brings more than 20 years experience to her role at The Brandtech Group. Previously she held roles at Havas including CMO, Chief of Staff/NY, Chief Operating Officer/NY and Global Chief of Staff. Her group role encompasses operations, sustainability, business development and onboarding, acquisitions, investments, start-ups and integration.
Louise Jack
Associate Partner
Louise Jack
Associate Partner
Louise leads communications and content for the Group. A former journalist who wrote and edited for titles including Fast Company, Marketing Week and Campaign, she believes in constant innovation. Louise is a long-time collaborator with our founder David Jones and has worked with the Group since its launch in 2015.
Nick Emery
Partner
Nick Emery
Partner
Nick is founding partner of Brandtech Media, CEO of group company Jellyfish, and a partner in the Group. He has previously launched two pioneering global networks - Mindshare, where he was global CEO, and The Network, where he was founder - and is excited by the potential in his current role for further positive disruption of the industry.
Betty Louie
Partner
Betty Louie
Partner
Betty is The Brandtech Group’s General Counsel. Previously Partner at an international law firm, Betty brings over 20 years’ experience advising both public and private companies on mergers and acquisitions, and financings. Consistently ranked in Chambers Global and Legal500 since 2012, she is experienced in the full range of corporate legal projects for high-growth technology companies.
Gen AI will put the Creator Economy on steroids
Drew Burdon
Partner
Drew Burdon
Partner
Drew is a highly experienced strategist, technologist and design-thinker based in London. A former Executive Strategy Director at DDB Worldwide and R/GA London, he cofounded our strategic practice, Brandtech Consulting, drawing on his 20 years of guiding brands such as Nike, Volkswagen and Beats by Dre.
The future of marketing lies at the intersection of the real, social & virtual worlds
Recent News
The latest news & announcements from The Brandtech Group
Press Coverage & Releases
The Brandtech Group appoints first Gen AI Creative Director
July 2024Brandtech, the world’s leading Gen AI partner for global brands, launches program to bring the best AI creatives to marketers
July 2024The Brandtech Group launches a residency program for AI artists
July 2024Mobkoi’s new leadership line-up to ‘turbocharge AI focus’
July 2024Making The Legal Case For Practical Ethics In AI
June 2024‘Agencies are behind clients’: David Jones on The Brandtech Group’s plan for generative AI
June 2024Bloomberg Markets With Katie Greifeld
May 2024Meet the Billion-Dollar Startup Using AI to Disrupt Media and Advertising
May 2024The Brandtech Group CEO David Jones chats GenAI
May 2024Julie Hardy (The Brandtech Group): “We want to consolidate our lead in GenAI”
May 2024Brandtech Group Founder Shares A 5-Year Vision Of GAI In Advertising
April 2024Bloomberg: The Brandtech Group CEO on generative AI brand-interest
April 2024Financial Times: AI advertising start-up valued at $4bn after fundraising
March 2024Forbes: 4 AI Tools To Help CMOs Take Their First Step In The Space
March 2024Fast Company Most Innovative Companies 2024:This AI platform has made and modeled a million ads
March 2024Jellyfish Unveils Next-Gen Creative Structure with Gen AI at Its Core
April 2024Inside an agency’s AI pitch to CMOs—how its technology creates ad concepts and analyzes brands
April 2024Brands are growing more concerned about how they are perceived by ChatGPT
April 2024Brandtech announces new Global CFO and $115MM raise to accelerate lead in Gen AI
March 2024Progressive Marketers Are Tracking a New Metric: Share of Model
March 2024Big brands succumb to generative AI: the example of Pencil
February 2024AI won’t kill us, but climate change will if we don’t act, says leading advertising CEO
February 2024The Brandtech Group acquires Pencil, the world’s largest generative AI SaaS platform for brands
June 2023The Brandtech Group acquires 100% of Jellyfish, creating the world’s No1 digital-only marketing group
June 2023Former Facebook Chief Creative Officer Mark D’Arcy Joins The Brandtech Group As Partner & Chief Creative Officer
June 2022The Brandtech Group acquires leading E-Commerce tech platform Acorn-i
June 2022The Brandtech Group’s Mobkoi reels in Suzanne Spence as CEO
Campaign — March 2022You & Mr Jones changes name to The Brandtech Group
Campaign — January 2022The business is at a level of scale now’: The Brandtech Group CEO David Jones on building a business for the post-advertising world
Digiday — January 2022If You Don’t Disrupt Your Own Business, Someone Else Will
LBB — January 2022Industry Moving Into A Post-Advertising World, Brandtech Group Founder Says
Mediapost — January 2022You & Mr Jones Becomes The Brandtech Group
Adweek — January 2022You & Mr Jones Changes Name to Brandtech Group
AdAge — January 2022You & Mr Jones Media hires Mindshare Global CFO Dawn Dickie
January 2022Mindshare global CFO joins You & Mr Jones Media
Campaign — January 2022You & Mr Jones accelerates geographic expansion with acquisition of leading LATAM data & technology company, DP6
October 2021You & Mr Jones hires Amazon Head Of Global Agency Partnerships, Virginie Douin, to lead E-Commerce at the Brandtech Group
July 2021You & Mr Jones adds three new partners including CTO Will Luttrell, announces 34.3% organic growth for Q1 2021
May 2021You & Mr Jones Media Appoints Will Heins as Partner
May 2021You & Mr Jones launches Media Division
April 2021You & Mr Jones Hires First Chief People Officer. The appointment comes as the technology holding company sets its sights on further growth.
Adweek — January 2021You & Mr Jones raises $260 million, hires NBA’s Paulette Forte as chief people officer
Campaign — January 2021You & Mr Jones completes series B and hires first Chief People Officer to manage exponential growth
January 2021New holding companies are on the rise
Business Insider - August 2020How the alternative holding agency groups are hitting growth spurts even during the downturn
Digiday - August 2020You & Mr Jones creates world’s leading global influencer business
August 2020Good-Loop, An Ethical Advertising Platform That Allows Brands To Spend Media Dollars And Do Good At The Same Time Launches In The United States
June 2020You & Mr Jones raises $200MM to further scale its ability to deliver enterprise level technology-driven marketing solutions for the world’s leading brands
December 2019You & Mr Jones Valued at $1.3 Billion
The Wall Street Journal — December 2019Brandtech Group You & Mr Jones acquires majority stake in Inside Ideas Group — parent company of Oliver
January 2019You & Mr Jones Takes Majority Stake in Internal Marketing Firm
The Wall Street Journal — January 2019Without a purpose beyond profit, people won’t work for you or buy your products
One Young World
is a global community for exceptional young leaders co-founded by Kate Robertson and our founder and CEO, David Jones. It is a not-for-profit organization and we have given it equity in The Brandtech Group, so that when we do well, so does One Young World.