Marketing Fundamentals
Learn how to optimize your use of Shopify’s marketing tools and products to expand your customer base, increase sales, and grow your business.
About this path
In this series of free courses, you’ll learn how to effectively adopt and implement Shopify’s marketing products (Marketing Automation Tools, Shop Campaigns, Audiences, and Collabs) to grow your business by reaching new customers, attracting repeat customers, and increasing first time buyers.
By the end of this learning path, you’ll be prepared to integrate Shopify’s marketing tools and products into your overall Marketing strategy.
Requirements
It’s recommended that you are familiar with the Shopify platform and its features. You can take the courses listed below for a high level overview of Shopify, its platform, and the partner program.
Introduction to ShopifyPass the assessment to earn the Marketing Fundamentals badge
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Aligning Shopify marketing products to the customer lifecycle
Explore how Shopify’s marketing products help you find new customers and grow your business
FREE
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Finding new customers with Shopify
Focus on how Shopify's marketing tools can simplify the complexity of finding new customers, building brand awareness, and targeting quality leads
FREE
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Converting site visitors to first-time buyers
Learn about some of the specific challenges associated with getting potential customers to convert to first-time buyers
FREE
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Staying engaged with customers to boost LTV
Leverage Shopify's email solutions, marketing tools, and automations to maintain engagement, identify high-value customer segments, and enhance retargeting strategies to boost customer lifetime value and loyalty.
FREE
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