Strengthen your employer brand reputation by leveraging Hiring Enterprise Program
SUCCESS STORY
Copec S.A, a leading energy company in Chile, faced the challenge of streamlining its recruitment process to fill various positions with high-quality candidates and establish effective connections. To address this, they turned to LinkedIn's top-tier solutions. However, Copec's Talent Attraction team initially struggled with limited access to LinkedIn Recruiter functionalities, hindering their hiring efforts. To overcome this, Copec sought the support and guidance of the LinkedIn team, transitioning from an "à la carte" LinkedIn Recruiter program to a comprehensive Hiring Enterprise Program (HEP). This strategic shift enabled Copec to meet its recruitment goals swiftly and strengthen its employer brand in Chile.
THE CHALLENGE
Filling essential job positions in a short-term period
Copec S.A. needed to replace essential job positions quickly, aiming to fill over 100 vacancies within a year due to company growth and evolving challenges. To achieve this goal efficiently and swiftly, the company used LinkedIn as a primary platform for seeking and engaging top professional talent.
THE SOLUTION
Unlimited access to LinkedIn Recruiter and comprehensive training sessions
Following a thorough analysis by both and Copec's Talent Attraction team, it was recommended that Copec upgrade from their "à la carte" program to a comprehensive Hiring Enterprise Program (HEP), granting them unlimited access to LinkedIn Recruiter.
Additionally, LinkedIn conducted extensive training sessions for Copec's Talent Attraction team, providing a skill refresher and ensuring the entire team could fully leverage the platform's features. This approach fostered a collaborative environment and significantly improved their recruitment process.
This upgrade included advanced search functions, candidate engagement through InMail messaging, Al-driven job postings, and more efficient talent pool management, generating higher chances of attracting and connecting with the best talent on the market.
THE RESULTS
High levels of engagement
• 5,000 new followers
• Over 6.5% increase in page visits
• More than 3,500% growth in job searches
• Over 3,100% growth in applicants
• 56% increase in hires influenced by LinkedIn Recruiter through utilising the Hiring Enterprise Program
In their own words
"With LinkedIn Recruiter and the Hiring Enterprise Program, we have successfully achieved our corporate talent acquisition goals with higher quality and efficiency. The platform has been essential in reaching this success, providing advanced tools previously beyond our reach. Additionally, the training program developed by LinkedIn has facilitated knowledge sharing. among our professionals, significantly improving our hiring results."
About COPEC S.A.
Copec S.A., a leading energy company in Chile, headquartered in Santiago, was established in 1934 by a group of 86 Chilean entrepreneurs. The company started operations a year later intending to secure fuel supply in Chile. Today, Copec operates over 670 service stations, generates and markets renewable energies, and provides various solutions for industrial and residential customers across three business verticals: energy, mobility and convenience.
INDUSTRY:
Energy (Generation and distribution of energy)
INDUSTRY:
Energy (Generation and distribution of energy)
No. OF EMPLOYEES:
+1,500
HEADQUARTERS:
Santiago, Chile