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Ten years ago, working from home while earning a salary with benefits may have seemed like fiction, but here we are. Just as we’ve settled into home offices, another shift has begun.

Knowing the talents of your potential teammates will also help you determine who to go to for help in certain situations and who you might need to support.

Finding actionable insights will motivate you to start peeling back the layers of the next onion. With real insight, your original thought simply becomes the first layer driving your creative thinking forward. 

Since product lines change frequently, review and refresh your knowledge because as you may have heard, staying up to date in marketing is crucial.

You must know your customer, or you won’t know where to place ads to target them. Your success in marketing and advertising depends on how well you know the customer, so do your research because you’ll need to know them inside and out.

Like a hunter who can get into the mind of his prey by following its footprints, by tracking your competitors digitally, you can reverse engineer their digital strategies. Companies are signaling their strategies all the time; all you have to do is know how and where to look.

In a perfectionist’s eyes, their work is never good enough, so they refine, edit and redo sections repeatedly to meet their incredibly high standards. A perfectionist may have a singular creative vision, but they get stuck focusing on perfecting minor details, and in the end, their vision is in limbo.

Whether you've learned how to approach complex tasks and sensitive situations or navigate the many successes flanked by occasional failures, there have certainly been lessons to learn from.

Marketing is about using creativity and strategy to tell compelling stories, drive engagement, and, ultimately, make a difference. My approach ensures authentic and ethical representation of brands because, for me, marketing is more than a profession; it's a calling.

Early on, I realized I had to be good so no one could ignore me. When I speak and present, the audience knows I'm an expert. That's why I continuously upskill myself and am both a generalist and a specialist (or, instead, a specialist in many domains). My advice is to be too good to ignore.

It won’t be easy to conquer test anxiety, but to realize your dreams, you’re going to have to find a way to handle or overcome it. There are five more techniques you can use mentioned in the article above to help you maintain your composure so you stop feeling trapped and can focus on showcasing what you’ve learned.

Occasionally, you might question your career trajectory and wonder if you’ve chosen the right field. How come everyone else seems to adapt and unearth deeper insights? If you’re falling behind, maybe it’s time to start absorbing knowledge and learning from those around you.

Knowing where your business fits in the industry will allow you to identify what ultimately makes your business stand out from the competition.

You’re confident in your skills and yourself, but when it comes to networking, you don’t know where to start. While you may feel uneasy, you’re likely not the only one. That’s why we’ve pulled some tips from the CMA’s marketing team to help students and young professionals prepare for an event focused on building strong connections through networking.

You don’t have to be new to embrace change, learn, be challenged, immerse yourself, and build relationships! Your marketing career will be all the more rewarding when you lead with an open mind. 

Every platform has a learning curve, so don’t fret if your content isn’t incredible off the jump. Share other users’ content that resonates with your message. 

Embrace new challenges and opportunities with confidence, knowing that even in the face of adversity, you are building a path to personal and professional growth. Remember, the most challenging moments can provide the greatest lessons.

Are you trying to build brand awareness? Are you trying to increase clicks to your website? Or are you trying to generate leads or sales? Once you've defined your objectives, you’re then able to determine the appropriate metrics to track.

These were just a tiny sample of marketers, advertisers, and campaigns that pushed boundaries for the most creative ideas to achieve their organizations' objectives. Keep pushing yourself, and you might be on stage receiving an award for all your hard work.

Communication, organization and project management, problem-solving, data analysis, and leadership are all transferable skills that can significantly enhance your resume when applying for a role in digital marketing.

Overall, ensuring to track user behaviour is an important metric to track for SEO. It allows you to identify potential opportunities to boost engagement, personalize the experience, and better serve valuable content to website visitors.

Mailchimp is Jelly Academy’s favourite email management platform. Not only is it free to start - allowing you to send 12,000 emails for up to 2,000 subscribers a year - but Mailchimp also offers you email support for the first 30 days after opening your account, and a large number of helpful resources to get you started with ease.

My career path was somewhat linear once I set my mind on what I wanted to do. From my first tech job working in auto lead generation, I knew that I wanted to pursue digital marketing. 

Applying for jobs can be stressful, and so can figuring out what to include in your resumé - especially as it relates to jobs in digital marketing. We’ve put together some tips to help you hit all the right notes!

Maintaining a positive outlook can be challenging when you don’t receive a positive response to a job application. You may find yourself second-guessing your decisions, from the program you pursued to the school where you studied. However, progress isn’t only defined by success.

Digital marketing is becoming a desired career for many, and an industry that has seen rapid growth the past few years. While there were 381,000 marketing job postings in 2021 on LinkedIn, our recent Canada-wide survey, conducted with Innovate BC, demonstrates that there are skill gaps when applying for those roles. 

The more enriching experiences you gain now, the greater the knowledge you can draw from to generate solutions.

Here are 5 insights from Jelly Academy's graphic designer for creating social media graphics that will take your social posts to the next level

If you recognize that every experience is valuable, you can take what you’ve learned and build on it. Embrace the fact that your career path probably won’t be linear. You’ll learn a lot from jobs that broaden your professional horizons and provide insights into different businesses, industries, roles, and leadership styles.

We checked in with some of our digital marketing experts here at Jelly Academy and asked them their favourite websites that you need to check out this year.

While I haven’t been in marketing long enough to know the full extent, there’s no doubt things are changing. Corporate responsibility is more significant than ever. As part of HubSpot’s 2022 State of Consumer Trends Report, they uncovered insights confirming that consumers expect companies to look after their employees, the planet, and give back to their communities.

My advice to marketing students in the early stages of their careers is to take the initiative, seek new opportunities, and make yourself known. Regardless of your strengths, you won't stand out without confidence.

Remember, nothing worthwhile comes easy, so be prepared to fail because every chapter in your story won’t celebrate successes.

Constructive feedback is a tool you can use to be better. However, to benefit from the advice and experience of others, you must be willing to listen.

I wish I had taken advantage of the power of mentorship earlier. A great mentor will have a massive impact on your career trajectory. They can hold you accountable, push you out of your comfort zone, help you achieve your goals faster, and expose you to unique opportunities you would’ve missed. 

You could be the only one in your class to secure a job in your field and still feel like you didn’t earn it or don’t belong. You might even think it’s only a matter of time before everyone realizes they made a mistake when they hired you.

You must be honest about your talents and pursue volunteer opportunities that appeal to and allow you to leverage those talents to help others.

As the semester winds down, you realize your professional image still needs work. If you’re wondering what to do next, maybe it’s time to start working on your brand.

Volunteering may not be what you’re looking for, but sometimes it may be just what you need. 

To the next generation, take the time to understand yourself and be aware of your unique strengths and the areas that could be improved. Being self-aware, confident, empathetic and curious is the formula for the marketer of the future.

Experiential learning opportunities provided through your coursework are a great way to show your skills in lieu of employment on a ‘thin’ resume.

In my opinion, there’s nothing more powerful than new ideas, and there’s a marketer behind each one.

In my opinion, emotion drives branding and marketing, and I love how our feelings have so much influence over the decision we make and what we do.