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The anatomy of a large-scale social search engine

Published: 26 April 2010 Publication History

Abstract

We present Aardvark, a social search engine. With Aardvark, users ask a question, either by instant message, email, web input, text message, or voice. Aardvark then routes the question to the person in the user's extended social network most likely to be able to answer that question. As compared to a traditional web search engine, where the challenge lies in finding the right document to satisfy a user's information need, the challenge in a social search engine like Aardvark lies in finding the right person to satisfy a user's information need. Further, while trust in a traditional search engine is based on authority, in a social search engine like Aardvark, trust is based on intimacy. We describe how these considerations inform the architecture, algorithms, and user interface of Aardvark, and how they are reflected in the behavior of Aardvark users.

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cover image ACM Other conferences
WWW '10: Proceedings of the 19th international conference on World wide web
April 2010
1407 pages
ISBN:9781605587998
DOI:10.1145/1772690

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Association for Computing Machinery

New York, NY, United States

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Published: 26 April 2010

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WWW '10
WWW '10: The 19th International World Wide Web Conference
April 26 - 30, 2010
North Carolina, Raleigh, USA

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