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"Phantom Friend" or "Just a Box with Information": Personification and Ontological Categorization of Smart Speaker-based Voice Assistants by Older Adults

Published: 07 November 2019 Publication History

Abstract

As voice-based conversational agents such as Amazon Alexa and Google Assistant move into our homes, researchers have studied the corresponding privacy implications, embeddedness in these complex social environments, and use by specific user groups. Yet it is unknown how users categorize these devices: are they thought of as just another object, like a toaster? As a social companion? Though past work hints to human-like attributes that are ported onto these devices, the anthropomorphization of voice assistants has not been studied in depth. Through a study deploying Amazon Echo Dot Devices in the homes of older adults, we provide a preliminary assessment of how individuals 1) perceive having social interactions with the voice agent, and 2) ontologically categorize the voice assistants. Our discussion contributes to an understanding of how well-developed theories of anthropomorphism apply to voice assistants, such as how the socioemotional context of the user (e.g., loneliness) drives increased anthropomorphism. We conclude with recommendations for designing voice assistants with the ontological category in mind, as well as implications for the design of technologies for social companionship for older adults.

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    cover image Proceedings of the ACM on Human-Computer Interaction
    Proceedings of the ACM on Human-Computer Interaction  Volume 3, Issue CSCW
    November 2019
    5026 pages
    EISSN:2573-0142
    DOI:10.1145/3371885
    Issue’s Table of Contents
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    Published: 07 November 2019
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    Author Tags

    1. anthropomorphism
    2. older adults
    3. ontology
    4. personification
    5. smart speakers
    6. voice assistants

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