The printable version is no longer supported and may have rendering errors. Please update your browser bookmarks and please use the default browser print function instead.
Type of culture which exists outside or on the fringes of mainstream/popular culture
Visiting a popconcert in leather and Mohawk hairstyle on a horse with motor steering stem
Alternative culture is a type of culture that exists outside or on the fringes of mainstream or popular culture, usually under the domain of one or more subcultures. These subcultures may have little or nothing in common besides their relative obscurity, but cultural studies uses this common basis of obscurity to classify them as alternative cultures, or, taken as a whole, the alternative culture. Compare with the more politically charged term, counterculture.
The Conquest of Cool: Business Culture, Counterculture and the Rise of Hip Consumerism, Frank, Thomas, University of Chicago Press, 1998, ISBN0-226-26012-7
Commodify Your Dissent: Salvos from The Baffler, essay collection, WW Norton & Co, 1997, ISBN0-393-31673-4