Moutai coffee, anyone? Recently, Luckin Coffee joined forces with Kweichow Moutai to roll out an unusual offering – alcoholic lattes.  The surprising partnership has taken social media by storm! Images of coffee enthusiasts enjoying the unique new flavor have been circulating and appearing on the feeds of many. Hence, organically boosting consumer recognition for both brands. In fact, unique collaboration stories like this one have been a recurring theme on the wire. Successful cross-industry collaborations offer brands the benefits of increased reach, credibility and enhanced storytelling, which provide valuable opportunities for…

Nothing could be more frustrating than realizing you have been underutilizing a tool. To avoid this and ensure you get the most bang for your buck, this article will guide you on how to make the best use of your current media monitoring tool. (Hint: If you’re still deciding which tool to get, our Ultimate Media Monitoring Buyer’s Guide is designed to help you make the decision. Read it before you sign that contract!) Tip 1: Strategically Structure Your Onboarding Training Sessions As intuitive as media monitoring tools and platforms can be,…

According to our 2023 State of the Media report, press releases are the number-one resource journalists rely on to generate ideas for stories. They’re also among the most useful ways to generate earned media coverage for your brand. This article will cover the meaning of a press release, why they’re so powerful and how you can get started using them. What Is a Press Release? The definition of a press release is a statement that provides information about a significant event to members of the news media. Also called PR releases or news releases,…

As a brand owner, PR professional or marketer, you’ve likely heard the term “brand equity” before. But what exactly does it mean? While you may not be able to define it off the bat, chances are you know more about brand equity than you realize. For example, are there some products where only one name comes to mind? If asked what your favorite soft drink is, what is the first name you think of? The brand that popped into your brain is the one that holds the most brand equity…

For PR, media relations and brand communications professionals trying to get earned media will always remain a priority. Yet according to the recent Global Comms Report, 52% of comms leaders strongly agree that their jobs are becoming increasingly challenging. That’s despite positivity among 58% of these leaders, who say they are optimistic about their position in relation to the C-Suite.  With PR professionals outnumbering journalists five to one by some estimates, there is a lot of competition for journalists’ attention. And as journalists struggle to keep up with the demands of their jobs amid…