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The General Videogame Thread

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I think the reason is most likely that some of the textures are still very raw. It's still in production. Rather than doctoring up the graphics using placeholder mip-mapping, shaders, etc, they're just showing the game in its actual form right now. (Likely, they're trying to avoid claims of "downgrading" graphics later on.) I wouldn't worry one whit about the graphics. I'm sure they'll be slick when they're finished.
Mistake could happen. Maybe the guy who sent the game footage to IGN already lost his job :LOL:

I'm watching it, but I'm really not super excited with anything I'm seeing so far. I really liked Fallen Order. It was a very solid game, but it was not completely, outrageously amazing. Survivor looks to be basically more of the same. Outlaws looks like a very basic Assassin's Creed / FarCry romp in the Star Wars universe. Environments seem to be designed to draw out game time. That trip through the sarlac pit really didn't do anything except use up the player's time to move through a linear environment (that we've seen a hundred times before in other games) in order to pick up a thing.

From everything that I've personally watched about Outlaws so far (which is certainly not everything), the game feels very flat. It really doesn't seem to be doing anything novel. Hopefully, there's a surprise in here waiting to be revealed, but I agree that if so, Ubisoft really needs to throw something out there to spice up the pot. Maybe there's a branching story? Maybe Vess can become an engineer, tweaking out her bike and starship and such? Maybe she gets her hands on some Mandalorian armor and gear later on? Something, I hope.
Yeah, that's the big "unknown" (for me) and should be the main concern of people at the moment (not the current "drama" about graphics).
In short, will the game be good/fun to play or or will it be a big empty open world and boring to death? Because if the game is really bad, good graphics won't save it anyway :D
 
Mistake could happen. Maybe the guy who sent the game footage to IGN already lost his job :LOL:


Yeah, that's the big "unknown" (for me) and should be the main concern of people at the moment (not the current "drama" about graphics).
In short, will the game be good/fun to play or or will it be a big empty open world and boring to death? Because if the game is really bad, good graphics won't save it anyway :D
I didn't get the gist that the gameplay was leaked. The playstyle was very much a "presentation". The way the player framed shots, stopped moving at key points for dialogue, etc. It was definitely staged in a presentation style.

But, the larger game...we can but wonder. I hold out hope that they do have a few surprises. It would certainly be nice to have a hint.
 
I mean, there is no way Ubisoft isn't keenly aware that the reception to the game has been rather lukewarm at best so far. The least they could do is select footage that shows the game under a better light, even if that better light is just amazing graphics.
At a meta level, this is probably what bothers me most about what we've seen. I don't really know what Ubi is trying to sell us, and the entirety of their marketing strategy seems to be "Hey, it's Star Wars !". But what is it?

Is it a grand cinematic experience set in an open world, but with a fairly narrow "Golden Path" (as they were calling it at one point) story? Okay, fine. Then the story better be great, and the graphics better, but I haven't seen evidence of either of those yet. Or, is it Far Cry in Space? I can live with that, as long as it looks great and the side activities are fun enough. But again, I haven't seen much evidence that (can't we at least get Pazaak and Dejarik ?). They've already made it clear that even though it's open world, it's not going to be some giant space odyssey (which is what I was hoping for, but whatever ...). So, despite how much I always want to get excited about the next great Star Wars game, I just can't figure out what or why this one should excite me, other than the title. Now the title, that's awesome.
 
I really liked Fallen Order. It was a very solid game, but it was not completely, outrageously amazing. Survivor looks to be basically more of the same.

Fallen Order and Survivor are, IMO, very different in gameplay.

Survivor leaned far more into the souls-like genre than Fallen Order. I also prefered the story of Survivor. I'm genuinely fed up with the good vs evil nature of the Jedi and Sith and Respawn seems to be heading into more of a grey Jedi direction.

I didn't get the gist that the gameplay was leaked. The playstyle was very much a "presentation". The way the player framed shots, stopped moving at key points for dialogue, etc. It was definitely staged in a presentation style.

I believe what @LeKill3rFou meant, and I'll let him correct me if I'm wrong, is that whoever chose/authorized that footage to be used might have been fired already.

I can't find any indication this was leaked and I don't believe IGN would dare put their name and logo on leaked footage.

I don't really know what Ubi is trying to sell us, and the entirety of their marketing strategy seems to be "Hey, it's Star Wars !".

Honestly, I think that is it. I think they are riding entirely on the IP's renown and the fact there are so few SW stories that aren't focused on the Jedi/Sith conflict.

They're not even using the IP in an interesting way. I mean, this footage is about Kay needing a Sarlacc tooth. Outside of the whole linearity, graphics, story, whatever of it all... this is one of SW most iconic creatures. One of the most recognizable in the entire franchise... and all they did with it is a basic fetch quest? That's it? That's all they could muster?

Like you said, the game seems to lack a real identify.
 
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I believe what @LeKill3rFou meant, and I'll let him correct me if I'm wrong, is that whoever chose/authorized that footage to be used might have been fired already.
I can't find any indication this was leaked and I don't believe IGN would dare put their name and logo on leaked footage.
I'm not really into "conspiration" stuff, but I wouldn't be surprised if the person who sent the video footage to IGN wanted to "damage" the game image on purpose. If it was the intention, it worked pretty well, that's for sure...

Also wonder why IGN decided to publish the footage right away. I know that's not their job to take care of a studio PR, but still... After watching the footage they could have ask to Ubisoft if it was really a video they wanted to show to public..
I mean > "The graphics are terrible! You're sure that's what you want us to publish!?"
 
I'm not really into "conspiration" stuff, but I wouldn't be surprised if the person who sent the video footage to IGN wanted to "damage" the game image on purpose. If it was the intention, it worked pretty well, that's for sure...

Also wonder why IGN decided to publish the footage right away. I know that's not their job to take care of a studio PR, but still... After watching the footage they could have ask to Ubisoft if it was really a video they wanted to show to public..
I mean > "The graphics are terrible! You're sure that's what you want us to publish!?"

Sure they could have but that's not really their job.

They're not there to risk manage anything. Furthermore, medias in general revel in this kind of stuff. It generates clicks. People will want to see the terrible footage that IGN showed. They're better off not saying a thing. Ultimately, that's the footage Ubisoft decided to show and whatever comes out of it, IGN doesn't care.
 
Sure they could have but that's not really their job.

They're not there to risk manage anything. Furthermore, medias in general revel in this kind of stuff. It generates clicks. People will want to see the terrible footage that IGN showed. They're better off not saying a thing. Ultimately, that's the footage Ubisoft decided to show and whatever comes out of it, IGN doesn't care.
I totally agree that it's not their job and do not even care... But maybe avoiding to appear "unprofessional" and even seem a bit dumb might be their concern. I mean posting and pin up a post like this afterward, appaer a bit dumb if you ask me, above all when it come from a website specialized in video gaming :
"We've noticed this video isn't airing at optimal quality by default, please make sure to adjust your video settings to ensure the video has the proper fidelity."
Like if the player resolution have anything to do with the (very) bad explosion effects, the (very, very) bad shadow and light effects or/and the overall bad looking footage. It's obvious for everybody that no matter the resolution the game footage look bad... The graphics are at light-year* from what we saw previously.

*Quite suitable in this case :p
 
I totally agree that it's not their job and do not even care... But maybe avoiding to appear "unprofessional" and even seem a bit dumb might be their concern. I mean posting and pin up a post like this afterward, appaer a bit dumb if you ask me, above all when it come from a website specialized in video gaming :

Like if the player resolution have anything to do with the (very) bad explosion effects, the (very, very) bad shadow and light effects or/and the overall bad looking footage. It's obvious for everybody that no matter the resolution the game footage look bad... The graphics are at light-year* from what we saw previously.

*Quite suitable in this case :p

I'm not entirely sure whether you mean IGN or Ubisoft appearing unprofessional, I think you meant IGN, so I'll adress both.

If you mean they could have tried to signal this to Ubisoft to help Ubi not appear unprofessional, we already established it's not their job. Furthermore, it benefits them if Ubisoft is appearing unprofessional because that footage is all over the place. People are looking at IGN's footage. They don't care if Ubisoft comes out of this looking like shit because there are a thousand other games/studios to report on and more controversies coming. The onus to provide/authorize material and what this material contains falls on Ubisoft.

If you meant IGN appears unprofessional, I'd have to ask why? Because their job is to report on gaming news. That's exactly what they did. Provided unbiased, unedited footage that Ubisoft definitely approved. That's as profesional as it gets. Again, the onus to provide/authorize good marketing material falls on Ubisoft, not IGN. If there was any concerns for the graphics because they were shot on an Xbox one S on performance mode like you suggested, it was up to Ubisoft to ask IGN to please add a mention to this effect to their article(or add it themselves on the footage). If there was concerns for the mediocre gameplay on display, it was up to them to provide/authorize something else. IGN did what they were supposed to in this case.

If anyone dropped the ball on this one, it's definitely Ubisoft as far as I can tell. The real question is whether they really thought that footage would get most people excited. Because if they really thought so, it really doesn't bode well for the game.
 
If you meant IGN appears unprofessional, I'd have to ask why? Because their job is to report on gaming news. That's exactly what they did. Provided unbiased, unedited footage that Ubisoft definitely approved. That's as profesional as it gets. Again, the onus to provide/authorize good marketing material falls on Ubisoft, not IGN. If there was any concerns for the graphics because they were shot on an Xbox one S on performance mode like you suggested, it was up to Ubisoft to ask IGN to please add a mention to this effect to their article(or add it themselves on the footage). If there was concerns for the mediocre gameplay on display, it was up to them to provide/authorize something else. IGN did what they were supposed to in this case.
Yeah about IGN :)
Not because of the video itself, but the little post they pinned up afterward (2 days after publishing the video^^), after people started to comment/complain about graphics.
The post I quoted :
"We've noticed this video isn't airing at optimal quality by default, please make sure to adjust your video settings to ensure the video has the proper fidelity."
I mean, when they received the game footage at IGN, they saw themself that the graphics was bad... So this comment make no sense, at all :)

About the video with poor graphics, yes, it's totally up to Ubisoft no question ;)
 
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"The graphics are terrible! You're sure that's what you want us to publish!?"
Sure they could have but that's not really their job.

They're not there to risk manage anything.

IGN did what they were supposed to in this case.
^This. If they had asked a question like that, it would have crossed boundaries on a few different levels. Whether the studio is paying news agencies to publicize their work, or whether agencies are competitively paying the studio for exclusive scoops, there's a business / client relationship there. If either end doesn't come through, somebody's money was wasted.

Perhaps more pointedly with Outlaws, bringing something up like, "Are you sure you really want to run this? Here are some problems with it," could come across as confrontational and unprofessional. (No matter how true and accurate the assessment may be.) Unfortunately, egos play a big part in business. I doubt any solid journalist would overstep like that and risk souring a working relationship.

I mean, when they received the game footage at IGN, they saw themself that the graphics was bad... So this comment make no sense, at all :)

About the video with poor graphics, yes, it's totally up to Ubisoft no question ;)
Absolutely, and that response to check the video quality was quite yikes. That's not a hopeful sign at all.

But -- the future is unwritten. Hopefully they'll pull something together and surprise everyone. We definitely have the tools in the modern day to pull out the stops. And I would imagine Ubisoft is "with it" enough to realize that delivering yet another half-baked, off-note, Star Wars product into the world would not exactly go down very well.
 
^This. If they had asked a question like that, it would have crossed boundaries on a few different levels. Whether the studio is paying news agencies to publicize their work, or whether agencies are competitively paying the studio for exclusive scoops, there's a business / client relationship there. If either end doesn't come through, somebody's money was wasted.

Perhaps more pointedly with Outlaws, bringing something up like, "Are you sure you really want to run this? Here are some problems with it," could come across as confrontational and unprofessional. (No matter how true and accurate the assessment may be.) Unfortunately, egos play a big part in business. I doubt any solid journalist would overstep like that and risk souring a working relationship.
Afterwards yes, understandable.
But I imagine that if "someone" at IGN had made the remark to Ubisoft that graphics were pretty bad and publishing this footage might make people talk and not in a good way, "maybe" Ubisoft would have changed their mind and provided something of better quality a little later (thanking IGN for having saved them from another drama, in addition to that of AC Shadows^^)
Absolutely, and that response to check the video quality was quite yikes. That's not a hopeful sign at all.

But -- the future is unwritten. Hopefully they'll pull something together and surprise everyone. We definitely have the tools in the modern day to pull out the stops. And I would imagine Ubisoft is "with it" enough to realize that delivering yet another half-baked, off-note, Star Wars product into the world would not exactly go down very well.
In fact, it's to take with a grain of salt, but I might have a kind of explanation for "bad graphics" :)

From what I understood, some studios give access to their games in preview to reviewers by a kind of "Cloud gaming". And Ubisoft, do it, but from a machine owned by someone at Ubisoft. So it's not on a dedicated machine for cloud gaming, most likely to survey and ensure what the reviewers do and capture.
The guy who said that experienced the same "bad" graphics with Prince Of Persia - The Lost Crown while playing it in preview in this way. But on the final state of the game, graphics were pretty good, nothing to do with what he played before.

So it could explain why the graphics are so bad, because otherwize, the game would be unplayable.
 
Afterwards yes, understandable.
But I imagine that if "someone" at IGN had made the remark to Ubisoft that graphics were pretty bad and publishing this footage might make people talk and not in a good way, "maybe" Ubisoft would have changed their mind and provided something of better quality a little later (thanking IGN for having saved them from another drama, in addition to that of AC Shadows^^)

But again, that's not their job. Their job is to report on gaming news/facts as they are. If they told Ubisoft "hey, this looks like crap, you may want to release something else" then they are crossing a line. They are no longer reporting on the gaming space but actively/trying to influence/ing it.

Then there are concerns of impartiality that arise. What if they tell Ubisoft but not some other studio? They might not tell that other studio because they genuinely believe that it won't be a problem but who's to tell if that's the truth, what if they just want that other studio to fail? Should that other studio sue because IGN helped Ubisoft realize the error of their ways but not them?

Or what if IGN got the footage, then told Ubisoft and Ubisoft actually acted on it and provided something much better but the end product is actually like IGN's footage? What if it came out later that IGN knew, had the footage and did not release it because they wanted to help out Ubisoft, wouldn't that strike you as them helping in an extremely dishonest representation of the game?

To be clear, I have no doubt there is at least some level of corruption/bias in the gaming news reporting sphere but it shouldn't be encouraged. Medias should be completely neutral. If a studio messes up by authorizing/releasing something that looks terrible and creates an equally terrible reaction from the public, it should be up to the studio to fix that mistake.

In this case, when asked about the public's reaction to this gameplay during a Q&A call, Ubisoft's reaction boiled down to "we think it'll be great and everyone will love it! No delays!". Essentially ignoring the public's reaction and not really answering concerns. They had a similar attitude about Skull and Bones and that game was absolutely terrible despite Ubisoft stupidly hyping up the game as the "first AAAA" game.
 
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But again, that's not their job. Their job is to report on gaming news/facts as they are. If they told Ubisoft "hey, this looks like crap, you may want to release something else" then they are crossing a line. They are no longer reporting on the gaming space but actively/trying to influence/ing it.

Then there are concerns of impartiality that arise. What if they tell Ubisoft but not some other studio? They might not tell that other studio because they genuinely believe that it won't be a problem but who's to tell if that's the truth, what if they just want that other studio to fail? Should that other studio sue because IGN helped Ubisoft realize the error of their ways but not them?

Or what if IGN got the footage, then told Ubisoft and Ubisoft actually acted on it and provided something much better but the end product is actually like IGN's footage? What if it came out later that IGN knew, had the footage and did not release it because they wanted to help out Ubisoft, wouldn't that strike you as them helping in an extremely dishonest representation of the game?

To be clear, I have no doubt there is at least some level of corruption/bias in the gaming news reporting sphere but it shouldn't be encouraged. Medias should be completely neutral. If a studio messes up by authorizing/releasing something that looks terrible and creates an equally terrible reaction from the public, it should be up to the studio to fix that mistake.

In this case, when asked about the public's reaction to this gameplay during a Q&A call, Ubisoft's reaction boiled down to "we think it'll be great and everyone will love it! No delays!". Essentially ignoring the public's reaction and not really answering concerns. They had a similar attitude about Skull and Bones and that game was absolutely terrible despite Ubisoft stupidly hyping up the game as the "first AAAA" game.
Well, I agree and I'm not a reviewers and I have little to no knowledge how it is, but in my opinion there is a little difference between :
- Helping deliberately a studio with its PR, like that :
"Hey, graphics look crap. You shouldn't do that. Provide a better footage or people will trash your game!"
- And simply being "nice" and asking a confirmation before publishing a game footage, like that :
"Hey graphics look crap. Was there no mistake? Is this the footage you want us to publish?"

Edit : To explain what I mean, let's say I'm a car reviewer for a magazine. I'm about to review a brand new car from a big car brand, honestly and impartially. But the car I received is kinda "crashed", the paint is scratched everywhere, the windshield is cracked, one of the rearview mirrors is blown out and so on... I think I can ask to the car brand who send me this car if it's really the product they want you to review and to show to your audience, without throwing away my "impartiality".

But it's possible that the guy at IGN who received the video was "nice" and asked a confirmation to Ubisoft before publishing it and they confirmed it "Yeah, no mistake, go on, publish it!" :D



Beside, if IGN do not care, it make their post even more confusing. Why pointing out the YT player resolution as possible culprit for the bad graphics if they don't bother... (above all, when it's obvious for everybody who watched the video that bad graphics have nothing to do with resolution^^).

Anyway, if there was a mistake, it's from Ubisoft, there is no doubt. Maybe Ubisoft don't care, because they're confident the game will look good and bad buzz is still better to no buzz at all (To be fair, it can hardly be worst than AC anyway^^).
 
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Well, I agree and I'm not a reviewers and I have little to no knowledge how it is, but in my opinion there is a little difference between :
- Helping deliberately a studio with its PR, like that :
"Hey, graphics look crap. You shouldn't do that. Provide a better footage or people will trash your game!"
- And simply being "nice" and asking a confirmation before publishing a game footage, like that :
"Hey graphics look crap. Was there no mistake? Is this the footage you want us to publish?"

Edit : To explain what I mean, let's say I'm a car reviewer for a magazine. I'm about to review a brand new car from a big car brand, honestly and impartially. But the car I received is kinda "crashed", the paint is scratched everywhere, the windshield is cracked, one of the rearview mirrors is blown out and so on... I think I can ask to the car brand who send me this car if it's really the product they want you to review and to show to your audience, without throwing away my "impartiality".

But it's possible that the guy at IGN who received the video was "nice" and asked a confirmation to Ubisoft before publishing it and they confirmed it "Yeah, no mistake, go on, publish it!" :D

I'm not going to claim to have any inside knowledge of how the games industry's marketing works but I have worked in a few industries and have been involved at various levels of various products launches. One thing that has held true throughout all of these is that the selection/curation process is lengthy, involved and detail oriented. Especially so when third parties are going to be involved in distributing/reviewing your marketing material. I wouldn't expect the games industry to be any different, especially considering how those reviews can catapult a game to incredible heights.

Simply put, reviewers expect you to send them a product that is representative of the end product. That is what they will review. If you fail to provide them with that, that's on you. Because the reality is that if you are willing to send reviewers, someone who will tell people what they think of your product, a shoddy product, it generally means you are willing to send a shoddy product to your customers.

Since you brought up cars, you can go look at early reviews of the Tesla type 3. Few reviewers received cars with defects but some did. Some of them received cars with massive panel gaps. They reviewed that. They are not expected, nor is it their role, to give you a heads up you sent them a faulty product. They didn't go back to Tesla and ask for a car with no defects. They reviewed it and made note of the panel gaps and guess what? Customers also received cars with panel gaps. The reviewers reported the facts, as they are expected and the facts were that Tesla was sending out faulty cars.

Beside, if IGN do not care, it make their post even more confusing. Why pointing out the YT player resolution as possible culprit for the bad graphics if they don't bother... (above all, when it's obvious for everybody who watched the video that bad graphics have nothing to do with resolution^^).

I honestly think you're reading too much into this.

That statement is not in any way saying resolution might be the reason for why the graphics look so bad. It's pointing out the video isn't playing at the desired resolution by default. In other words, if the video is meant to play at 1440p because that's the resolution used to take that footage and isn't, then it's not representing the facts as they are. It's defaulting to a worse resolution and making things look worse than they actually are. It's not about helping Ubisoft, it's about telling people they might not be getting the real story. Which is their job.

Thing is... even if you turn it up to 4k, it still looks terrible and no amount of incredible graphics is going to fix everything else that is wrong with that footage.

Anyway, if there was a mistake, it's from Ubisoft, there is no doubt. Maybe Ubisoft don't care, because they're confident the game will look good and bad buzz is still better to no buzz at all (To be fair, it can hardly be worst than AC anyway^^).

Based on their response, I genuinely think Ubisoft is betting on the IP and the fact we have so few SW stories that aren't focused on the Jedi/Sith to sell the game, not on the game's merits.
 
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I honestly think you're reading too much into this.
Maybe, probably, but...
Yes, it is exactly what is written, but in my opinion this post rather means :
"To those who find graphics bad and complain, ensure to watch the video in hight quality"

So either they "tried" to find a bad explanation for poor graphics meaning they cared a bit. Either they tought that people were dumb enough to watch the video in 144p/240p/360p and complain about bad graphics. And that's exactly the answers they received from people to this post and how people perceived it...
In all case, this post is quite weird (for me) :(
Based on their response, I genuinely think Ubisoft is betting on the IP and the fact we have so few SW stories that aren't focused on the Jedi/Sith to sell the game, not on the game's merits.
Well, about that it's Ubisoft, so my expections a quite low. The story, characters and overall gameplay in Avatar were far to be top notch, but I still had fun playing it, so we'll see at release (I doubt we'll be fixed before anyway).
 
Perhaps more pointedly with Outlaws, bringing something up like, "Are you sure you really want to run this? Here are some problems with it," could come across as confrontational and unprofessional. (No matter how true and accurate the assessment may be.) Unfortunately, egos play a big part in business. I doubt any solid journalist would overstep like that and risk souring a working relationship.
Imo, that is a very sad business/working environment.

At least from what I got used to, if I hired someone to do the job X and this person didn't warn me that it's a bad idea (and proposed how to do it better), I'd find them quite indifferent to putting in the effort to be a part of my company's success. That presumes, of course, that they were onboarded properly and so encouraged to behave like that.

And, if they warned of some Y being a bad idea (and proposed how to do it better), whilst not even being hired to do Y, I'd appreciate it deeply, and make sure they see additional bonus if that idea was good. No penalty for speaking up. Positive reinforcement for speaking up well about the right things.

Le sigh.
 
Imo, that is a very sad business/working environment.

At least from what I got used to, if I hired someone to do the job X and this person didn't warn me that it's a bad idea (and proposed how to do it better), I'd find them quite indifferent to putting in the effort to be a part of my company's success. That presumes, of course, that they were onboarded properly and so encouraged to behave like that.

And, if they warned of some Y being a bad idea (and proposed how to do it better), whilst not even being hired to do Y, I'd appreciate it deeply, and make sure they see additional bonus if that idea was good. No penalty for speaking up. Positive reinforcement for speaking up well about the right things.

Le sigh.
:D I was just speaking to the standard, shall we say, professional decorum that would normally be expected. I was talking worst-case scenario, there. I wouldn't (as a journalist) ever want to point out the flaws in my client's professional work in a different field. That would be wildly presumptuous -- even if I also had professional experience in that other field. It just wouldn't happen by way of good manners.

I would, however, if I was personally associated with my contact at a studio, perhaps send them a text or give them a call and be like, "Ah, I just wanted to check in with you before we published the article. What's with the low-res textures in the vid? They make the video look more than a little rough. You guys want us to edit those scenes out, or are you okay with it?"

^But that would be 100% personal and off-the-record. I would never, for example, ask my contact about that at work in front of their team or anything.


So either they "tried" to find a bad explanation for poor graphics meaning they cared a bit.
Or, more likely, they just had no idea what people were on about because they didn't pay attention to the video. Either way, the response was a foot-in-mouth moment for them, and it does seem to make it look like they're just pretending everything is totally up to snuff. I don't necessarily think it was intentional, but it's still a rather embarrassing and unfortunate response.


Simply put, reviewers expect you to send them a product that is representative of the end product. That is what they will review. If you fail to provide them with that, that's on you. Because the reality is that if you are willing to send reviewers, someone who will tell people what they think of your product, a shoddy product, it generally means you are willing to send a shoddy product to your customers.
Responding to all of it, but mostly focusing on this part.

From my experience with the studios I've worked with, it normally works one of three ways.

1.) The journalists contact the studios, put themselves on the studio's media contacts list, and they just get any press release stuff when it comes out. No money really changes hands, as the studio is known and the magazines want the info because they know it will be popular, get clicks, and they can make their money from advertising on their websites and such.

2.) The studio might not be well known, so they'll hire popular magazines to run some spots for them. In this case, the studio will pay for an article, or interview, or whatever, and the magazine will run the story.

3.) The studio is mega-popular, and the magazines will get into a bidding war with the studio to secure exclusive rights to certain stories, press releases, interviews, etc. for key milestones in the game's production. (Like having exclusive rights to announce The Witcher 4, for example.) In that regard, the magazines will normally pay the studio, provide them guaranteed advertising spots, etc. in exchange.

Normally, the "quality" of the product doesn't matter one whit to the journalists because they're going to get views either way. Whether the sensation is because the game is incredibly awesome (hype) or the game is absolutely abysmal (flame), the magazine will get a lot of attention for the story. Professionally, they couldn't care less.

Now, one would hope that this sort of thing would involve a level of respect for the studios, the people involved, and the fact that reputations can be strongly affected by what the media chooses to publish. One would hope that journalists would try to work for the greatest good and help people out where they can.

One would also be well-versed in disappointment if one actually held on to such hopes.
 
Some reviwers start to publish their own game footage, captured by their own... And as (I) expected, the game look pretty good :sneaky:
Yeah, the latest set of previews were published yesterday. Apart from the graphics, the gameplay sounds a lot better than we saw in the preview. I'm discounting the couple that compared it to Red Dead Redemption as being media promotion rubbish, and the couple that didn't like it because it was too open-world, and not linear enough. Taking the ones in the middle, it sounds a bit more promising than it did a week ago.
 
Yeah, the latest set of previews were published yesterday. Apart from the graphics, the gameplay sounds a lot better than we saw in the preview. I'm discounting the couple that compared it to Red Dead Redemption as being media promotion rubbish, and the couple that didn't like it because it was too open-world, and not linear enough. Taking the ones in the middle, it sounds a bit more promising than it did a week ago.
Yep, no idea what Ubsisoft had in mind by providing such a bad video to IGN, knowing reviewers will be allowed to test the game for 4 hours and publish their personal captures soon after...
I also ignored those who stated that the combat was quite "boring". Likely because you don't play a Jedi and so, do not have a light saber. So yeah, you're just a "regular" woman with a simple blaster, not sure what they expect...

But yeah, the game look promising :)
 
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