1 minute read | Jun 13, 2024

Diverse by design

Content Development Contextual Advertising

Strategies for embracing diverse-owned and diverse-representative ad spending

In today’s fragmented media landscape, allocating funds to diverse-owned media is just one part of a comprehensive strategy to increase diverse spending.

In a marketplace increasingly populated with diverse creators, writers, directors and talent, inclusive strategies involve investment in diverse-owned media and in content that authentically represents diverse perspectives and characters. This report highlights opportunities to approach diverse spending in the U.S. more holistically, allowing advertisers to enhance reach and impact while connecting more meaningfully with a broader audience.

Download this report to learn about:

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