Insights

Gracenote perspectives

Insights to help you make informed business decisions

With content everywhere, the future of TV is about experiences

Aug 28, 2024
Contextual CTV allows advertisers to meet viewers where they’re at

Contextual ads are a great way to meet audiences where they are.

Aug 28, 2024
Inclusivity has increased in new TV content, but ad spend has yet to catch up

Despite increasing diversity in popular TV programming, brands’ investment in inclusive content hasn’t kept pace.

Jul 3, 2024
Missing metadata in FAST programming inhibits content discovery and advertising opportunities

In order for programming in FAST channels to be discoverable by audiences, it needs to include complete metadata.

Jun 18, 2024
Nearly 70% of this year’s new TV series are BIPOC-inclusive

Premium original content presents new opportunities for media buyers looking to be more inclusive with their ad spending.

Jun 14, 2024
Diverse by design

This report highlights holistic strategies for investing in diverse-owned media and in content that authentically represents diverse perspectives and characters.

Jun 13, 2024
US, China, Great Britain, Japan and France Lead Gracenote Virtual Medal Table forecast for 2024 Paris Olympic Games

U.S., China, Great Britain, Japan and France lead 2024 Olympic medal forecast.

Apr 17, 2024
Metadata is the key to compelling fan experiences as sports migrate to streaming

Distribution data can help sports fans stay connected with their favorite leagues and teams.

Apr 17, 2024
Metadata matters: Powering future FAST channel success

This guide will help FAST channels prepare for future search and discovery journeys in next-gen FAST experiences.

Apr 3, 2024
FAST has made linear TV cool again; personalization will make it cooler

Creators and publishers entering the FAST industry need to focus on metadata as they plan their distribution strategies.

Apr 3, 2024
Oppenheimer is the 24th “powerful” Best Picture Oscar winner

Oppenheimer is the 24th “powerful” winner of the Best Picture Oscar.

Mar 7, 2024
82% of Best Picture Oscar nominees are “emotional”, “fun”, “powerful” or “tense”

Most Best Picture nominees are “emotional”, “fun”, “powerful” or “tense.”

Feb 16, 2024
TV content distribution is evolving, and audiences are reaping the benefits

The availability of content in more than one place reflects a shift in TV content distribution strategies.

Nov 9, 2023
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