Driving Digital Adoption for a Competitive Edge
Now more than ever before, expectations of consumer grade experiences in the workplace are challenging companies to prioritize the needs and preferences of employees—or face dire consequences, from high attrition rates to poor productivity. Most workers expect the same ease of use, functionality, and intuitiveness from the technology solutions they use in their place of work that they expect from common consumer apps.
But companies generally do realize the importance of increasing digital adoption, or ensuring employees use the software, apps, and other digital tools available to them, especially in this era of digital transformation. Indeed, 89% of respondents to a recent survey of 638 executives conducted by Harvard Business Review Analytic Services consider driving adoption of employee facing software a moderate to high priority for leadership. And almost three-quarters of respondents agree that adopting new technologies rapidly, and embedding them in employees’ everyday work, is a key competitive differentiator.