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The Decision to Trust
Decision making and problem solving Magazine ArticleA new model explains the mental calculations people make before choosing to trust someone. -
A Better Way to Match Supply and Demand in the Retail Supply Chain
Technology & Operations Digital ArticleEvery organization across the supply chain should rely on retailers' forecasts of end-customer demand. -
What the Grocery Stores Holding Their Own Against Amazon Are Doing Right
Strategy & Execution Digital ArticleThey know how to build customer loyalty. -
China’s In-Store Wars
Marketing Digital ArticleIn China, the battle for the consumer is often won — and lost — not in factories or on television screens, but on store floors. As many as 45% of Chinese consumers make purchase decisions in real time, inside shops, according to surveys we have conducted, compared to just 24% in the US. Moreover, 56% […] -
From Starbucks to Nike, Business Asks for Green Legislation
Sustainable business practices Digital ArticleWould it surprise you to learn that Starbucks is a leading advocate for action on climate change? Think about it. Starbucks’ success hinges on a robust coffee crop, which needs certain growing conditions. But the company is seeing the imprint of climate change on coffee growing regions around the world. Global rainfall and harvest patterns […] -
Why Raising Retail Pay Is Good for the Gap
Organizational Development Digital ArticleThe retailer's move isn't about fairness, it's about strategy. -
Amazon’s Brick-and-Mortar Store Shouldn’t Come as a Surprise
Technology and analytics Digital ArticleRetailers are increasingly heeding customers’ desire to weave the physical and digital worlds together. -
Walmart Broadens ROI for Green Power
Leadership & Managing People Digital ArticleAt the recent GreenBiz Forum in New York, I was surprised by an on-stage interview with Fred Bedore, an executive from Walmart. I've followed the greening... -
Wal-Mart Exposes the De-Value Chain
Organizational Development Digital ArticleWal-Mart's announcement of its new sustainability index marks the dawning of the age of ecological transparency in the marketplace. This is not just idle... -
How One Bad Thanksgiving Shaped Amazon
Operations and supply chain management Digital ArticleIn 1998, the “Save Santa” incident marked a turning point. -
Black Friday 2011: Advantage Retailers
Recessions Digital ArticleThis blog post is part of the HBR Online Forum The Future of Retail. Last year on Black Friday, I dropped by a local Staples store in Watertown, Massachusetts, to pick up a few office supplies. Surprised at the 40% off sale on many items, I ended up leaving with a lot of office supplies […] -
How Black Friday Lost its Mojo
Strategy & Execution Digital ArticleTo compete with Cyber Monday, brick-and-mortars need to keep Friday special. -
How Retailers Should Think About Online Versus In-Store Pricing
Sales & Marketing Digital ArticleThey each have their own logic. -
How E-Commerce Will Trump Brand Management
Marketing Magazine ArticleThe Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing. -
How AI Helped One Retailer Reach New Customers
Sales & Marketing Digital ArticleIn the process, marketers were relieved of their most boring tasks. -
Unexpected Interruptions Can Boost Creativity
Innovation & Leadership Magazine ArticleResearchers discovered a silver lining when a fire at a supplier's factory forced a temporary shutdown at the plant of a consumer goods manufacturer:... -
T-Mobile Hasn’t Incited a Price War…Yet
Competitive strategy Digital ArticleThe mobile carrier is competing by adding value. -
A Breeze in the Face
Customer experience Magazine ArticleA man once worked on the 89th floor of the Empire State Building. One muggy August day, he began to imagine how nice a breeze in his face would feel. When he opened the window, he suddenly realized he could probably get the world’s best breeze in the face—simply by jumping out and falling face […] -
What Ron Johnson Got Right
Innovation Digital ArticleThe ousted J.C. Penney chief understood the importance of intuition. -
Why Catalogs Are Making a Comeback
Sales & Marketing ResearchWhat's behind the print renaissance in the age of digital marketing?
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Denner: The strategic challenge for a Swiss retail discounter
Management Case Study11.95View Details Denner AG is a leading food discount retailer in Switzerland. It has 591 of its own stores and 269 run as a franchise called Denner Partner; its revenues... -
General Mills: Responding to the Killing of George Floyd (B)
Leadership & Managing People Case Study5.00View Details Jeff Harmening, CEO of General Mills, one of the world's largest manufacturers of breakfast cereals and packaged foods, was deeply disturbed and instantly... -
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
Sales & Marketing Case Study11.95View Details As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact... -
Brita's Stephen Curry Sponsorship Splash
Sales & Marketing Case Study11.95View Details Brita's Stephen Curry sponsorship splash is set in the U.S. water filtration industry in the first nine months of 2016. The case study documents the initial... -
Offshoring: Where Should KindyBis Make Its Socks?
Global Business Case Study11.95View Details This case presents a fictitious firm, KindyBis, which must decide whether or not to engage in offshoring, and if so, how. Students structure and model... -
Saturn Corp.'s Module II Decision
Strategy & Execution Case Study11.95View Details In the Spring of 1994, Saturn Corp. was setting sales records by attracting more than 25,000 buyers per month. Saturn officials believed there was a long-term... -
Coronilla: Pivoting With a Social Purpose
Strategy & Execution Case Study11.95View Details The headline "Quinoa Genome Sequenced" caught the eye of Diego Pelaez, CFO of Coronilla S.A., a gluten-free pasta producer. Scientists had successfully... -
Digital Transformation at Brazilian Retailer Magazine Luiza
Sales & Marketing Case Study11.95View Details By late 2017, Brazilian retailer Magazine Luiza's CEO was convinced that the company could significantly grow sales and accomplish its aspirations of... -
Hindustan Lever at the Base of the Pyramid: Growth for the 21st Century
Sales & Marketing Case Study11.95View Details Hindustan Lever Limited, principally owned by Unilever, operates Shakti, a program which aims to extend the reach of HLL's products to the 742 million... -
DFS: Insuring Customer Service Excellence Through E-Learning
Communication Case Study11.95View Details In early January 2017, Vanessa Teo, Director of Global Learning and Talent Development at the DFS Group, is outlining the airport retailer's e-learning... -
Patagonia's Path to Carbon Neutrality by 2025
Innovation & Entrepreneurship Case Study11.95View Details This case study describes Patagonia's goal to become carbon neutral by 2025 in an absolute sense -- that is to reduce emissions to zero while still growing... -
Joyus - Strategic Decisions in the Online Video Shopping Market
Strategy & Execution Case Study11.95View Details Joyus is an ambitious and high-potential company just transitioning out of start-up mode. After three years operating in the growing online video shopping... -
Kodak (B)
Strategy & Execution Case Study5.00View Details Supplements the (A) case. -
Safeway, Inc.'s Leveraged Buyout (C): Media Response
Finance & Accounting Case Study5.00View Details Focuses exclusively on the controversy by presenting the media responses to the LBO and its aftermath, including full text of Faludi's interview with... -
Toy World, Inc.
Finance & Accounting Case Study11.95View Details A shift from seasonal to level production of toys will change the seasonal cycle of Toy World's working capital needs and necessitate new bank credit... -
CleanSpritz
Sales & Marketing Case Study8.95View Details Sales of CleanSpritz all-purpose cleaning spray have been steadily declining for the past five years, and management believes the decline correlates to... -
Evergreen Trust
Sales & Marketing Case Study11.95View Details The director of marketing of a recently acquired trust company is faced with preparing a marketing plan for the upcoming fiscal year. Historically, the... -
Vendor Compliance at Geoffrey Ryans (A)
Technology & Operations Case Study11.95View Details Geoffrey Ryans, a regional department store, faced two major issues relating to its retail furniture line: a large percentage of stock received from East... -
Office Design Partners (Thailand) Ltd.
Global Business Case Study11.95View Details The managing director and operations director of the Thailand manufacturing arm of a Taiwan-Thailand joint venture (JV) were experiencing severe difficulties.... -
Banco Comercial Português in 2000: New Frontiers for a Local Champion
Strategy & Execution Case Study11.95View Details This study of Banco Comercial Português ("BCP") raises broad issues relating to strategy by growth and acquisition and how market leadership can best...
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The Decision to Trust
Decision making and problem solving Magazine ArticleA new model explains the mental calculations people make before choosing to trust someone. -
A Better Way to Match Supply and Demand in the Retail Supply Chain
Technology & Operations Digital ArticleEvery organization across the supply chain should rely on retailers' forecasts of end-customer demand. -
What the Grocery Stores Holding Their Own Against Amazon Are Doing Right
Strategy & Execution Digital ArticleThey know how to build customer loyalty. -
China’s In-Store Wars
Marketing Digital ArticleIn China, the battle for the consumer is often won — and lost — not in factories or on television screens, but on store floors. As many as 45% of Chinese consumers make purchase decisions in real time, inside shops, according to surveys we have conducted, compared to just 24% in the US. Moreover, 56% […] -
From Starbucks to Nike, Business Asks for Green Legislation
Sustainable business practices Digital ArticleWould it surprise you to learn that Starbucks is a leading advocate for action on climate change? Think about it. Starbucks’ success hinges on a robust coffee crop, which needs certain growing conditions. But the company is seeing the imprint of climate change on coffee growing regions around the world. Global rainfall and harvest patterns […] -
Why Raising Retail Pay Is Good for the Gap
Organizational Development Digital ArticleThe retailer's move isn't about fairness, it's about strategy. -
Amazon’s Brick-and-Mortar Store Shouldn’t Come as a Surprise
Technology and analytics Digital ArticleRetailers are increasingly heeding customers’ desire to weave the physical and digital worlds together. -
Denner: The strategic challenge for a Swiss retail discounter
Management Case Study11.95View Details Denner AG is a leading food discount retailer in Switzerland. It has 591 of its own stores and 269 run as a franchise called Denner Partner; its revenues... -
Walmart Broadens ROI for Green Power
Leadership & Managing People Digital ArticleAt the recent GreenBiz Forum in New York, I was surprised by an on-stage interview with Fred Bedore, an executive from Walmart. I've followed the greening... -
Wal-Mart Exposes the De-Value Chain
Organizational Development Digital ArticleWal-Mart's announcement of its new sustainability index marks the dawning of the age of ecological transparency in the marketplace. This is not just idle...